Southern Excavations – March 2023 Monthly Report
Manager Analysis
March was a more positive month as user traffic to the site increased by 8.5%. It was also encouraging to note that over half of the users came through organic search channels, and nearly all of them were new visitors. The campaign shows 20 keywords ranking in the top 4-10 positions with keywords ‘retaining walls Brunswick Heads’ ranking in 2nd position on the first page of Google Search. During March, the main focus of on-page optimisation was on the keyword ‘retaining walls Byron Bay’, and its ranking is expected to improve in the near future.
In April, the emphasis of the SEO campaign will shift to off-page optimisation strategies aimed at building more natural links and enhancing the site’s mentions and authority.
SEO Analysis
Southern Excavations – February 2023 Monthly Report
Manager Analysis
February saw a slight decline in website traffic, however, it was encouraging to note that over half of the users came through organic search channels, and nearly all of them were new visitors. The campaign shows 24 keywords ranking in the top 4-10 positions with keywords ‘excavation Byron Bay’ and ‘bobcat hire Byron Bay’ both ranking in 4th positions on the first page of Google Search. During February, the main strategy for the SEO campaign was off-page optimisation, which involved creating and disseminating press releases to bolster the site’s Google presence. For the month of March, the primary objective of the SEO campaign will be on-page optimisation, with a specific emphasis on the keyword “retaining walls Byron Bay.” The aim is to enhance its position on Google search results, ultimately leading to its placement on the first page.