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Southern Excavations – January 2023 Monthly Report

Feb 7, 2023

Manager Analysis

January saw a rise in website traffic, reaching 80 users, a growth of 81.8%. It was especially encouraging to note that over half of the users came through organic search channels, and nearly all of them were new visitors. The campaign shows 25 keywords ranking in the top 4-10 positions with keywords ‘excavation Byron Bay’ and ‘bobcat hire Byron Bay’ both ranking in 4th positions on the first page of Google Search. In January, the SEO campaign centred around optimising the page for the keyword “bobcat hire Lismore”. The impact on its search ranking is expected to become apparent in the near future. During February, the focus of the SEO efforts will shift to off-page optimization with the aim of increasing the site’s visibility on Google through the creation and dissemination of press releases.

SEO Analysis

  • 25 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘bobcat hire Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘earthmoving Lennox Head’ ranking in 6th position (first page)
  • Keyword ‘retaining walls Byron Bay’ ranking in 11th position (second page)
  • In January, on-page optimisation focused on the keyword ‘bobcat hire Lismore’. The effect on its ranking can be expected to materialise in the coming weeks.
  • Through the month of February, the SEO campaign will focus on off-page optimisation with the goal of building more links via the creation and distribution of press releases to improve the site’s Google presence.

    • Southern Excavations – December 2022 Monthly Report

    Jan 13, 2023

    SEO Analysis

  • 27 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘bobcat hire Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘earthmoving Lennox Head’ ranking in 6th position (first page)
  • Keyword ‘retaining walls Byron Bay’ ranking in 14th position (second page)
  • In December, the SEO campaign focused on off-page optimisation strategies to improve how Google and users perceive the site’s authority, relevance, and trustworthiness.
  • Through the month of January, the SEO on-page optimisation will focus on the keyword ‘bobcat hire Lismore’ as it has a medium to high level of competition. The goal is to boost it onto the first page of Google search results.