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Southern Excavations – November 2022 Monthly Report

Dec 7, 2022

Manager

November continues the positive trend from last month with small but welcome wins. Website traffic saw a 1.6% rise – a smaller increase, but a pleasing one all the same. Organic search users accounted for 66% of total website traffic, a similar percentage to October. Moreover, they spent over 2 minutes on the website, so the content is relevant to their searches. The campaign saw another boost to the site’s average SEO rank alongside steady keyword performance, although the keywords didn’t manage to grab a spot in the top 3 positions of Google search results. In November, we focused on on-page optimisations for the keyword ‘earthmoving Lismore’ which should ideally improve in ranking in the coming weeks. This December, we will switch to off-page strategies to build more links through creating and distributing press releases.

SEO Analysis

  • 26 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘bobcat hire Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘earthmoving Lennox Head’ ranking in 6th position (first page)
  • Keyword ‘retaining walls Byron Bay’ ranking in 14th position (second page)
  • In November, on-page optimisation focused on the keyword ‘earthmoving Lismore’. The effect in its ranking can be expected to materialise in the coming weeks.
  • Through the month of December, the SEO campaign will focus on off-page optimisation with the goal of building more links via the creation and distribution of press releases to improve the site’s Google presence.

    • Southern Excavations – October 2022 Monthly Report

    Nov 7, 2022

    Manager

    October produced much more positive results across the board! Website traffic bounced back, up 21.2% with a peak of 7 users on 14 October. Organic search users accounted for 65% of total site visitors – a smaller percentage than in September, but still a majority of site traffic overall. The campaign saw a rise in its average SEO rank alongside more keywords in the top 10 spots of Google search results. In October, we focused on off-page strategies to gain quality links for the site and improve relevance on Google. This November, we will shift to on-page optimisations focusing on the ‘earthmoving Lismore’ keyword which currently ranks 10th. The aim is to take advantage of its monthly search volume and move it closer to the top 3 spots.

    SEO Analysis

  • 26 keywords ranking in top 4-10 (first page) results
  • Keyword ‘earthmoving Lennox Head’ ranking in 6th position (first page)
  • Keyword ‘excavation Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘bobcat hire Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘retaining walls Byron Bay’ ranking in 11th position (second page)
  • In October, the SEO campaign focused on off-page optimisation strategies to gain more quality links for the site and improve its ranking and relevance.
  • Through the month of November, the SEO on-page optimisation will focus on the keyword ‘earthmoving Lismore’ as it gets a significant monthly search volume. The goal is to bring it closer to the #1 position in Google search results.