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Southern Excavations – September 2022 Monthly Report

Oct 7, 2022

Manager

September was a month of highs and lows for the website and SEO campaign. The total number of site visitors dropped slightly, but the month ended on a sharp upward trend. More promisingly, 71.1% of the total users arrived through organic search channels, and they spent almost a minute on the website. Moreover, the campaign has sustained its keyword performance and average SEO rank, which is pleasing to see. The site now sits at 7.4 overall, with 25 keywords in the top 10 spots of Google search results. September saw us complete on-page optimisations focusing on the ‘excavator Eltham’ keyword, which moved from 26th to 10th! In October, we will shift to off-page strategies to improve website authority and relevance.

SEO Analysis

  • 1 keyword ranking in top 3 (first page) results
  • 24 keywords ranking in top 4-10 (first page) results
  • Keyword ‘earthmoving Lennox Head’ ranking in 3rd position (first page)
  • Keyword ‘excavation Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘bobcat hire Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘retaining walls Byron Bay’ ranking in 11th position (second page)
  • In September, on-page optimisation focused on the keyword ‘excavator Eltham’ which is ranking in the 10th position (first page), up from 26th position (third page) in the previous month.
  • Through the month of October, the SEO campaign will focus on off-page optimisation strategies to help improve the site’s authority, relevance, and trustworthiness.

    • Southern Excavations – August 2022 Monthly Report

    Sep 7, 2022

    Manager

    August was not without some challenges, but website metrics are decidedly favourable. User traffic continues to climb, up 6.8% from July. The trend peaked on 18 August, with a high of 9 users on the website – all new! Organic search users accounted for a larger percentage of total site visitors this month (68%), which is pleasing to see. The site’s average SEO rank slipped slightly, but is still higher than it was in July – 8.2 now, versus 9.4 the previous month. Keyword performance remains stable, but we’re working towards boosting keywords into the top 3 spots of Google search results. August saw us focus on off-page strategies in order to boost website authority and relevance. Now, in September, our on-page strategies will focus on the ‘excavator Eltham’ keyword to take advantage of its high monthly search volume.

    SEO Analysis

  • 24 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘bobcat hire Lismore’ ranking in 8th position (first page)
  • Keyword ‘bobcat hire Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘retaining walls Byron Bay’ ranking in 12th position (second page)
  • In August, the SEO campaign focused on off-page strategies to help boost page authority and relevance.
  • Through the month of September, the on-page optimisation strategy will zero in on the keyword ‘excavator Eltham’ as it has a significant monthly search volume and to help boost its ranking into the first page of Google search results.