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Southern Highlands Bricks – April 2021 Monthly Report

by | May 10, 2021 | Southern Highlands Bricks | 0 comments

Manager

The switch from a Search campaign to a Call-only campaign has produced some positive results for the Google Ads campaign this month of April. There are some dips and areas of improvement for sure such as the 24.6% dip in number of clicks as well as 31.4% increase in the average CPC. Nevertheless, most of the trackable data for the campaign are at above average levels, which is a win in itself to maintain. At the same time, it has been pleasing to see an increase in the CTR, which was one of the primary focuses for last month’s strategy. For the coming month of May, we aim to increase the number of conversions while lowering the cost per click.

Google Ads Analysis

  • 23 Conversions
  • 269 Clicks
  • 9% CTR
  • 8.55% Conversion rate
  • The best performing keywords this month include: “pgh bricks”, “common bricks”, [bricks supplier], “boral bricks” (call only), and “face bricks” (call only)
  • The month of March has seen some impressive results stacked up for the Google Ads campaign as the campaign is still performing above average in terms of conversions, conversion rate and the cost per conversion.
  • We have also managed to increase the campaign’s click through rate which has been a solid win for the month.
  • However, with the switch from Search to Call-only campaign we have noted that conversions are lower compared to last month, however we understand the importance here is on the quality of the calls, rather than the quantity.
  • The plan for the month of May is to see a drop in the cost per click for the Call-only campaign, and in doing so we expect to see an increase in the number of conversions while maintaining the higher level of intent for the leads.