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Southern Highlands Bricks – March 2021 Monthly Report

Apr 9, 2021

Manager

The results produced for the month of March show impressive progress in the Google Ads campaign so far. We are pleased to see a 19.8% increase in the number of clicks and 30 conversions overall. This is a significant improvement from last month’s 15 conversions! Consequently, the conversion rate has gone up by 66.9% as it sits at 12.1% so far. This is a massive win for the campaign since it indicates quality clicks. On the other hand, the click through rate has gone down this month by 17.7%. This encourages us to assert the campaign further for the coming month of April in order to bring up the campaign’s performance overall but with a focus on the CTR in particular.

Google Ads Analysis

  • 30 Conversions
  • 248 Clicks
  • 7.8% CTR
  • 12.1% Conversion rate
  • 7.8% CTR
  • Top performing keywords include ‘+pgh +bricks’, “pgh bricks”, and [buy bricks]
  • $2.14 is the average cost per click/li>
  • The month of March has produced an impressive round of results for the Google Ads campaign as we’ve doubled the total number of conversions achieved from February and the conversion rates are off the charts.
  • We have also managed to lower down the cost per conversion which is fantastic to see.
  • However, we have noted that the campaign’s CTR is lower compared to the previous month which shows a great opportunity for us to increase the campaigns performance.
  • The plan for the month of April is to structure the campaign to drive an increase in CTR which can push the campaign to see further improvements in results.

    • Southern Highlands Bricks – February 2021 Monthly Report

    Mar 5, 2021

    Google Ads Analysis

  • 15 Conversions
  • 329 Clicks
  • 9.3% CTR
  • 4.56% Conversion rate
  • February has produced an impressive month of results for the Google Ads campaign.
  • Since the launch of the campaign we have seen great consistency in terms of the conversions achieved as well as the cost per conversion.
  • We believe we are in a good position in terms of CTR which solidifies the effectiveness of the ad copy and target keywords currently in the campaign.
  • The plan for the month of March is utilise other bidding strategies that will help us identify the best fit for the campaign in the long run.