Manager Analysis

In November, the SEO campaign for the client showcased notable progress. Four key terms secured prime positions, ranking within the top 1-3 results on the first page, while an additional seven keywords secured places in the top 4-10 results. Notably, ‘window cleaning Ballina’ and ‘window cleaning Lismore’ secured a strong 2nd position, and ‘pressure cleaning Casino’ and ‘roof cleaning Casino’ held a respectable 3rd position. ‘Pressure cleaning Lismore’ and ‘pressure cleaning Ballina’ secured positions at 4th and 5th, respectively.

The off-page optimization strategy implemented throughout November emphasised social foundations, elevating the site’s visibility and reputation. The focus extended to local searches, where ‘pressure cleaning Lismore’ and ‘window cleaning Lismore’ claimed 3rd positions in the map pack on Google Maps. ‘Roof cleaning Lismore’ secured an 8th position.

Performance metrics indicated the positive impact, with the GBP listing garnering 181 views from Google Search and Maps. Although clicks decreased to 18, phone calls increased to 8, highlighting improved engagement. Looking ahead, the December strategy pivots towards on-page optimization, targeting the highly competitive keyword ‘windows and gutter cleaning’ to enhance its ranking on Google’s first page.

SEO Analysis

• 4 keywords ranking in top 1-3 (first page) results
• 7 keywords ranking in the top 4-10 (first page) results
• Keyword ‘window cleaning Ballina’ ranking in 2nd position (first page)
• Keyword ‘window cleaning Lismore’ ranking in 2nd position (first page)
• Keyword ‘pressure cleaning Casino’ ranking in 3rd position (first page)
• Keyword ‘roof cleaning Casino’ ranking in 3rd position (first page)
• Keyword ‘pressure cleaning Lismore’ ranking in 4th position (first page)
• Keyword ‘pressure cleaning Ballina’ ranking in 5th position (first page)
• In November, the SEO campaign focused on off-page optimisation using social foundations and strategies to improve the site’s visibility, reputation and online presence by fostering brand recognition across the important social platforms.
• Additionally, keyword ‘pressure cleaning Lismore’ ranked in 3rd position (in the map pack) in Google Maps or local search results.
• Keyword ‘window cleaning Lismore’ ranked in 3rd position (in the map pack) in the Google Maps or local search results.
• Keyword ‘roof cleaning Lismore’ ranked in 8th position in Google Maps or local search results.
• Also in November, the GBP listing generated 181 views from Google Search and Google Maps via desktop and mobile searches (up from 167 previously), 18 clicks (down from 29 previously), and 8 phone calls (up from 6 previously) made directly from the GBP listing.
• Through December, the SEO on-page optimisation will focus on the keyword ‘windows and gutter cleaning’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.

Manager Analysis

In the month of October, the SEO campaign showed significant progress. The SEO analysis revealed that the website achieved top-notch rankings for several targeted keywords. Five keywords secured positions within the top 1-3 search results, demonstrating excellent visibility. Moreover, ten additional keywords earned place within the top 4-10 search results, reinforcing the site’s presence on the first page.

Notably, keywords such as ‘window cleaning Ballina,’ ‘window cleaning Lismore,’ and ‘roof cleaning Ballina’ secured impressive positions, ranking 2nd, 2nd, and 3rd respectively on the first page of search results. The keyword ‘roof cleaning Casino’ experienced a remarkable improvement, climbing from the 7th position to the 4th position on the first page.

The SEO efforts also extended to local search results, with ‘pressure cleaning Lismore,’ ‘window cleaning Lismore,’ and ‘roof cleaning Lismore’ making their mark in the map pack, securing the 2nd, 3rd, and 4th positions, respectively.

While analysing the Google Business Profile (GBP) performance, it was noted that Google had made changes to the available insights, affecting the reported figures. In October, the GBP listing generated 167 views from Google Search and Google Maps, with 29 clicks and 6 phone calls made directly from the listing.

Looking ahead to November, the SEO campaign will shift its focus to off-page optimisation, with an emphasis on leveraging social foundations. This strategic approach aims to enhance the site’s online reputation and overall online presence by integrating social links from reputable platforms and websites. The goal is to create a diverse and natural link profile, further strengthening the client’s online presence and visibility.

SEO Analysis

• 5 keywords ranking in top 1-3 (first page) results
• 10 keywords ranking in the top 4-10 (first page) results
• Keyword ‘window cleaning Ballina’ ranking in 2nd position (first page)
• Keyword ‘window cleaning Lismore’ ranking in 2nd position (first page)
• Keyword ‘roof cleaning Ballina’ ranking in 3rd position (first page)
• Keyword ‘roof cleaning Casino’ ranking in 4th position (first page), up from 7th position (first page) in the previous month.
• Keyword ‘pressure cleaning Lismore’ ranking in 5th position (first page)
• Keyword ‘pressure cleaning Ballina’ ranking in 6th position (first page)
• In October,on-page optimisation focused on the keyword ‘window cleaning Byron Bay’. Its ranking can be expected to improve in the upcoming weeks.
• Additionally, keyword ‘pressure cleaning Lismore’ ranked in 2nd position (in the map pack) in Google Maps or local search results.
• Keyword ‘window cleaning Lismore’ ranked in 3rd position (in the map pack) in the Google Maps or local search results.
• Keyword ‘roof cleaning Lismore’ ranked in 4th position in Google Maps or local search results.
• Also in October, Google made some changes to what insights are available for Google Business Profile (GBP). Total Views is no longer included in the report. It is possible that the figures are off due to the changes in Google’s reporting.
• The GBP listing generated 167 views from Google Search and Google Maps via desktop and mobile searches (previously Total Views was 269), 29 clicks (previously Website Visits was 16), and 6 phone calls (down from 7 in the previous month) made directly from the GBP listing.
• Through November, the SEO campaign will focus on off-page optimisation, particularly leveraging social foundations. This approach harnesses the power of social media platforms and other reputable social-based websites to create a diverse and natural link profile. The goal is to integrate social links, enhance site’s online reputation and improve overall online presence.