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April saw some welcome recovery in website traffic, with a 4.6% increase in user visits. The overall trend again fluctuated, but saw several high points despite the dip mid-month. The site still sees a favourable majority of its users arrive through organic (SEO) channels, almost all of whom were new, which is very promising. SEO performance saw a slight setback after last month’s boost, with a minimal 8.6% dip in the average keyword ranking. We do have one more keyword in the top 3 spots though, with 13 this month (7 keywords securing the #1 rank). There are also a further 10 keywords in the top 4 to 10 spots, which means all but 2 of our keywords are on the first page of search results — very optimistic! Throughout May, we will be expanding our off-page efforts to boost the window cleaning keywords. We’d ideally like to see the Byron Bay keywords move closer to the #1 rank to further boost traffic.

SEO Analysis

  • 13 keywords ranking in top 1-3 (first page) results
  • 9 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘window cleaning ballina’ ranking in 1st position (first page)
  • Keyword ‘window cleaning byron bay’ ranking in 8th position (first page)
  • Keyword ‘roof cleaning lismore’ ranking in 1st position (first page)
  • Keyword ‘roof cleaning casino’ ranking in 3rd position (first page)
  • Through May, we will continue and expand our off-page strategy to boost the window cleaning keywords, in particular the Byron Bay keywords even closer to securing the #1 position in Google’s search results.