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Steve’s Window and Pressure Cleaning – February 2022 Monthly Report

by | Mar 7, 2022 | Steve's Window and Pressure Cleaning | 0 comments

Manager

February brought highs and lows to the campaign, although there are plenty of positives. User traffic saw a slight dip by 4.5%, although the overall trend had several peaks and ended on another favourable upward note. A large majority of users arrived through organic (SEO) channels, and they spent a significant amount of time on the website. This shows our content is relevant to user searches – very pleasing. In terms of SEO, we saw a welcome increase in the site’s average rank, this time going up by 2.1%. We did lose some keywords from Google’s first page of search results, but we sustained our keywords in the top 3 spots (8 total, with 6 in #1). February saw us complete on-page optimisations for the ‘roof painting Alstonville’ target keyword, which improved a modest 3 places up to 12th. In March, we will shift our focus on the ‘roof painting byron bay’ target keyword so it moves into the top 10 spots.

SEO Analysis

  • 8 keywords ranking in top 1-3 (first page) results
  • 12 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘window cleaning ballina’ ranking in 1st position (first page)
  • Keyword ‘window cleaning byron bay’ ranking in 5th position (first page)
  • Keyword ‘roof cleaning lismore’ ranking in 1st position (first page)
  • Keyword ‘roof cleaning casino’ ranking in 8th position (first page)
  • In February, we completed on-page optimisation with a focus on the keyword ‘roof painting Alstonville’ which ranks in 12th position (second page), a modest improvement from 15th position (second page) in the previous month.
  • Through March, we will focus our on-page strategies on the keyword ‘roof painting byron bay’ to help boost it into the first page of Google’s search results.