Manager
We experienced some challenges in the month of July. Website traffic declined, with an overall trend that went up and down. More favourably, 59.1% of users arrived through organic (SEO) channels, and they spent a significant amount of time on the website. Almost all those organic search users were new as well! The site’s average SEO rank remains high at 5.5, although it saw a dip by 1.5%. A notable win is the ‘roof cleaning Alstonville’ keyword, which now ranks 2nd (up from 3rd in June). In July, we focused on off-page strategies to boost the site’s SEO rank. To do this, we improved the way Google and users perceive the website’s authority. This August, we will shift to on-page strategies focusing on the ‘roof cleaning Byron Bay’ keyword, which presently ranks 13th. It has a significant monthly search volume, so we aim to bring it closer to the top 10 spots of Google search results.
SEO Analysis
12 keywords ranking in top 1-3 (first page) results
11 keywords ranking in the top 4-10 (first page) results
Keyword ‘window cleaning Ballina’ ranking in 1st position (first page)
Keyword ‘roof painting Byron Bay’ ranking in 3rd position (first page)
Keyword ‘window cleaning Byron Bay’ ranking in 8th position (first page)
Keyword ‘roof cleaning Lismore’ ranking in 1st position (first page)
Keyword ‘roof cleaning Casino’ ranking in 3rd position (first page)
Keyword ‘roof cleaning Alstonville’ ranking in 3rd position (first page)
In July, we focused on off-page optimisation strategy. Our goal was to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
Through August, our plan is to focus our on-page optimisation on the keyword ‘roof cleaning Byron Bay’ as it has significant monthly searches. Our aim is to bring it closer to the first page of Google search results.
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