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Manager Analysis

In July, the SEO campaign achieved significant progress in improving search engine rankings and website visibility. Five keywords ranked within the top 1-3 results on the first page, while eleven keywords ranked in the top 4-10 results on the first page. The campaign successfully targeted local search with impressive results. Keywords like ‘window cleaning Lismore’ and ‘window cleaning Ballina’ secured 1st position on the first page. ‘Roof cleaning Lismore’ and ‘roof painting Byron Bay’ attained the 2nd position, and ‘pressure cleaning Ballina’ secured the 4th position on the first page.

Off-page optimisation was the primary focus during July, utilising Google entity stacking to leverage the authority of various Google platforms and services. This strategy aimed to build a network of high-quality backlinks to improve search engine rankings and enhance website credibility. Furthermore, the campaign achieved success in local search results or Google Maps with ‘roof cleaning Lismore’, ‘window cleaning Lismore’, and ‘pressure cleaning Lismore’ ranking in the 3rd, 2nd, and 2nd positions, respectively. Looking ahead, the SEO campaign for August will prioritise on-page optimisation for the keyword ‘window cleaning Byron Bay’, which faces medium to high competition and boasts significant monthly search volume. The goal is to gain a better competitive edge for this keyword and secure a position on the first page of Google search results.

SEO Analysis

  • 5 keywords ranking in top 1-3 (first page) results
  • 11 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘window cleaning Lismore’ ranking in 1st position (first page)
  • Keyword ‘window cleaning Ballina’ ranking in 1st position (first page)
  • Keyword ‘roof cleaning Lismore’ ranking in 2nd position (first page)
  • Keyword ‘roof painting Byron Bay’ ranking in 2nd position (first page)
  • Keyword ‘pressure cleaning Ballina’ ranking in 4th position (first page)
  • Keyword ‘roof cleaning Byron Bay’ ranking in 8th position (first page)
  • In July, the SEO campaign prioritised off-page optimisation through Google entity stacking to leverage the authority of various Google platforms and services. The goal is to link Google properties and build a network of high-quality backlinks that can positively impact search engine rankings and enhance website credibility and visibility.
  • Additionally, the keyword ‘roof cleaning Lismore’ ranked in 3rd position (in the map pack) in Google Maps or local search results.
  • Keyword ‘window cleaning Lismore’ ranked in 2nd position (in the map pack) in the Google Maps or local search results.
  • Keyword ‘pressure cleaning Lismore’ ranked in 2nd position (in the map pack) in Google Maps or local search results.
  • Through August, the SEO on-page optimisation will focus on the keyword ‘window cleaning Byron Bay’ as it has a medium to high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it onto the first page of Google search results.