Manager Analysis
The SEO campaign in June yielded promising results, with a significant number of keywords ranking on the first page. Nine keywords achieved top 1-3 positions, while ten keywords secured placements within the top 4-10 results. The keywords ‘roof cleaning Lismore’ and ‘window cleaning Ballina’ both claimed the coveted 1st position on the first page, highlighting the campaign’s effectiveness in driving visibility and attracting potential customers. Similarly, the keyword ‘roof painting Byron Bay’ achieved an impressive 2nd position, bolstering the business’s online presence.
On-page optimisation efforts focused on the keyword ‘pressure cleaning Byron Bay,’ indicating potential improvements in its ranking in the near future. Additionally, the campaign achieved remarkable results in local search, with the keywords ‘roof cleaning Lismore’ and ‘window cleaning Lismore’ ranking in 1st position, surpassing competitors in Google Maps or local search results. The keyword ‘pressure cleaning Lismore’ secured the 2nd position within the map pack.
Moving forward into July, the SEO campaign will prioritise off-page optimisation through Google entity stacking, leveraging the authority of various Google platforms and services. This strategic approach aims to establish a network of high-quality backlinks, positively impacting search engine rankings and enhancing website credibility and visibility. Furthermore, two SEO-optimised content posts are scheduled for the Google Business Profile (GBP) listing in July, with the goal of enhancing location relevance and further engaging potential customers.
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