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November continues the overall positive trend for the campaign. We again saw user traffic increase, this time by 9.3%. Average session duration also rose by 8.3%. Alongside the 144 users arriving through organic (SEO) channels, these signal that our content is relevant to user searches. We did see a small drop in the site’s average SEO rank by 6.5%, but we’ve retained almost all our keywords on the first page of Google’s search results. 9 of them are in the top 3 spots, with 6 holding the #1 position! These are all very favourable results for the campaign. December will see us focus on optimising the ‘roof painting byron bay’ target keyword so it shifts towards the #1 position on Google.

SEO Analysis

  • 9 keywords ranking in top 1-3 (first page) results
  • 12 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘window cleaning ballina’ ranking in 1st position (first page)
  • Keyword ‘window cleaning byron bay’ ranking in 5th position (first page)
  • Keyword ‘roof cleaning lismore’ ranking in 1st position (first page)
  • Keyword ‘roof cleaning casino’ ranking in 6th position (first page)
  • Through December, we will focus our on-page and off-page strategies on the keyword ‘roof painting byron bay’ to help it reach the #1 position in Google’s search results.