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Steve’s Window and Pressure Cleaning – November 2023 Monthly Report

by | Dec 7, 2023 | Steve's Window and Pressure Cleaning

Manager Analysis

In November, the SEO campaign for the client showcased notable progress. Four key terms secured prime positions, ranking within the top 1-3 results on the first page, while an additional seven keywords secured places in the top 4-10 results. Notably, ‘window cleaning Ballina’ and ‘window cleaning Lismore’ secured a strong 2nd position, and ‘pressure cleaning Casino’ and ‘roof cleaning Casino’ held a respectable 3rd position. ‘Pressure cleaning Lismore’ and ‘pressure cleaning Ballina’ secured positions at 4th and 5th, respectively.

The off-page optimization strategy implemented throughout November emphasised social foundations, elevating the site’s visibility and reputation. The focus extended to local searches, where ‘pressure cleaning Lismore’ and ‘window cleaning Lismore’ claimed 3rd positions in the map pack on Google Maps. ‘Roof cleaning Lismore’ secured an 8th position.

Performance metrics indicated the positive impact, with the GBP listing garnering 181 views from Google Search and Maps. Although clicks decreased to 18, phone calls increased to 8, highlighting improved engagement. Looking ahead, the December strategy pivots towards on-page optimization, targeting the highly competitive keyword ‘windows and gutter cleaning’ to enhance its ranking on Google’s first page.

SEO Analysis

  • 4 keywords ranking in top 1-3 (first page) results
  • 7 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘window cleaning Ballina’ ranking in 2nd position (first page)
  • Keyword ‘window cleaning Lismore’ ranking in 2nd position (first page)
  • Keyword ‘pressure cleaning Casino’ ranking in 3rd position (first page)
  • Keyword ‘roof cleaning Casino’ ranking in 3rd position (first page)
  • Keyword ‘pressure cleaning Lismore’ ranking in 4th position (first page)
  • Keyword ‘pressure cleaning Ballina’ ranking in 5th position (first page)
  • In November, the SEO campaign focused on off-page optimisation using social foundations and strategies to improve the site’s visibility, reputation and online presence by fostering brand recognition across the important social platforms.
  • Additionally, keyword ‘pressure cleaning Lismore’ ranked in 3rd position (in the map pack) in Google Maps or local search results.
  • Keyword ‘window cleaning Lismore’ ranked in 3rd position (in the map pack) in the Google Maps or local search results.
  • Keyword ‘roof cleaning Lismore’ ranked in 8th position in Google Maps or local search results.
  • Also in November, the GBP listing generated 181 views from Google Search and Google Maps via desktop and mobile searches (up from 167 previously), 18 clicks (down from 29 previously), and 8 phone calls (up from 6 previously) made directly from the GBP listing.
  • Through December, the SEO on-page optimisation will focus on the keyword ‘windows and gutter cleaning’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.