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Steve’s Window and Pressure Cleaning – September 2022 Monthly Report

by | Oct 7, 2022 | Steve's Window and Pressure Cleaning | 0 comments

Manager

The campaign saw several positives in September, although the month was not without its setbacks. Website traffic slipped slightly by 6.0%, but the metrics trended upwards and ended on a high note. 113 out of the total 189 users arrived through organic (SEO) channels – accounting for 59.8% of site traffic. The average SEO rank of the site slipped ever so slightly, down to 4.6 from the 4.5 of the previous month, but still high overall. The campaign also sustained its keyword performance, retaining its keywords in the top 10 spots of Google search results. In September, we performed off-page strategies to maintain – if not improve – website authority and relevance. In October, we will return to on-page optimisations focusing on the ‘window cleaning Byron Bay’ keyword since it is competitive and has a high monthly search volume. We aim to bring it closer to the #1 spot on Google.

SEO Analysis

  • 13 keywords ranking in top 1-3 (first page) results
  • 9 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘window cleaning Ballina’ ranking in 1st position (first page)
  • Keyword ‘roof painting Byron Bay’ ranking in 2nd position (first page)
  • Keyword ‘window cleaning Byron Bay’ ranking in 8th position (first page)
  • Keyword ‘roof cleaning Lismore’ ranking in 1st position (first page)
  • Keyword ‘roof cleaning Casino’ ranking in 2nd position (first page)
  • In September, the SEO campaign focused on off-page optimisation strategies to improve, if not maintain, the site’s authority, relevance, and trustworthiness.
  • Through October, the SEO on-page optimisation will focus on the keyword ‘window cleaning Byron Bay’ as it has a medium to high level of competition and significant monthly searches. The goal is to bring it closer to the #1 position in Google search results.