Steve’s Window and Pressure Cleaning – February 2022 Monthly Report
Manager
February brought highs and lows to the campaign, although there are plenty of positives. User traffic saw a slight dip by 4.5%, although the overall trend had several peaks and ended on another favourable upward note. A large majority of users arrived through organic (SEO) channels, and they spent a significant amount of time on the website. This shows our content is relevant to user searches – very pleasing. In terms of SEO, we saw a welcome increase in the site’s average rank, this time going up by 2.1%. We did lose some keywords from Google’s first page of search results, but we sustained our keywords in the top 3 spots (8 total, with 6 in #1). February saw us complete on-page optimisations for the ‘roof painting Alstonville’ target keyword, which improved a modest 3 places up to 12th. In March, we will shift our focus on the ‘roof painting byron bay’ target keyword so it moves into the top 10 spots.
SEO Analysis
Steve’s Window and Pressure Cleaning – March 2022 Monthly Report
Manager
The campaign experienced some setbacks in the month of March, but still saw positives. User traffic had a welcome recovery by 1.6%, with several notable peaks. Over half our users again arrived through organic (SEO) channels, spending over a minute on the website. The site did see a drop in its average rank, although it remains high at 5.6 overall. We’ve also sustained our keyword performance from last month, which is pleasing to see. March saw us complete on-page optimisations focusing on the ‘roof painting byron bay’ target keyword. We expect it to move from its present position of 11th in the coming weeks. For April, we will focus on the ‘roof cleaning Casino’ keyword, which now ranks 9th, in order to boost it closer to the top 3 spots.
SEO Analysis
- 8 keywords ranking in top 1-3 (first page) results
- 14 keywords ranking in the top 4-10 (first page) results
- Keyword ‘window cleaning ballina’ ranking in 1st position (first page)
- Keyword ‘window cleaning byron bay’ ranking in 4th position (first page)
- Keyword ‘roof cleaning lismore’ ranking in 1st position (first page)
- Keyword ‘roof cleaning casino’ ranking in 10th position (first page)
- In March, we completed on-page optimisation with a focus on the keyword ‘roof painting byron bay’ which ranks in 11th position (second page). We expect improvement in this keyword ranking in the coming weeks.
- Through April, we will focus our on-page strategies on the keyword ‘roof cleaning Casino’ to help boost it higher in the first page of Google’s search results.