Steve’s Window and Pressure Cleaning – April 2021 Monthly Report
Manager
April saw some welcome recovery in website traffic, with a 4.6% increase in user visits. The overall trend again fluctuated, but saw several high points despite the dip mid-month. The site still sees a favourable majority of its users arrive through organic (SEO) channels, almost all of whom were new, which is very promising. SEO performance saw a slight setback after last month’s boost, with a minimal 8.6% dip in the average keyword ranking. We do have one more keyword in the top 3 spots though, with 13 this month (7 keywords securing the #1 rank). There are also a further 10 keywords in the top 4 to 10 spots, which means all but 2 of our keywords are on the first page of search results — very optimistic! Throughout May, we will be expanding our off-page efforts to boost the window cleaning keywords. We’d ideally like to see the Byron Bay keywords move closer to the #1 rank to further boost traffic.
SEO Analysis
Steve’s Window and Pressure Cleaning – March 2021 Monthly Report
Manager
The site saw a slight setback in website traffic through March, with a marginal 3.5% decrease in user visits, as the overall trend started strongly but dipped near the middle of the month. More promisingly, though, an overwhelming majority of users arrived via organic (SEO) searches, and average session duration has increased by a massive 51.5%, which is a great indication that users are finding the content on the site relevant to their searches! Meanwhile, the site’s average SEO rank saw a 2.3% increase, which bodes very well after the dip in February. Keyword performance has been mixed, as there are still 12 keywords in the top 3 spots, but 2 keywords dropped from the #1 ranking. We also have an additional 10 keywords in the top 4 to 10 spots, so we’re optimistic of recovering those that dropped off the first page of search results. In April, we will again continue our link building strategies to boost other roof cleaning keywords. In particular, we’d like to see the Byron Bay keywords increase their rankings and move closer to the #1 spots.