Please note, as in previous years, this months report (December 2020) will not include comment/analysis from the team due to the break over Christmas and New Years. Comments and analysis from the team will resume as per usual in your next monthly report (January 2021).

Manager

November has sustained the positive trend for website performance, with an 8.8% increase in user visits over the month. The trend has fluctuated slightly, with a spike in the middle of December, and we hope to stabilise that and raise the overall trend over the coming months. Users from organic (SEO) channels continue to make up the majority of visitors, which is a good sign for our keyword performance. The average SEO rank of the page has marginally risen by 1.7%, while keyword rankings are steady. We now have 12 keywords in the top 3 spots of search results, with 8 holding the #1 spot. A further 9 keywords are in the top 4 to 10 spots, which means we have 21 keywords in total on the first page of search results. For December, we will continue to use off-page strategies to sustain and hopefully increase website traffic, and see the target keyword ‘roof cleaning lismore’ secure the #1 spot in searches.

SEO Analysis