Manager Analysis

In September, the SEO campaign for the client saw significant progress and improvements. Three keywords successfully achieved top 1-3 rankings, while an additional ten keywords secured positions in the top 4-10 on the first page of search results.

Notably, the keywords ‘window cleaning Ballina’ and ‘window cleaning Lismore’ both held strong positions in 2nd place, reaffirming their presence on the first page. ‘Pressure cleaning Lismore’ and ‘pressure cleaning Ballina’ secured 4th and 7th positions, respectively, demonstrating the campaign’s effectiveness.

The primary focus for the month was on off-page optimisation through the creation and distribution of press releases. This strategy aimed to boost brand awareness, channel traffic to the website, and enhance domain authority.

In local search results, ‘pressure cleaning Lismore’ and ‘window cleaning Lismore’ both ranked impressively in 2nd position within the Google Maps map pack, while ‘roof cleaning Lismore’ secured a respectable 4th position.

The Google Business Profile listing also showed positive results, with 269 total views, 16 website visits, and 7 phone calls directly from the listing.

Looking ahead to October, the SEO campaign will shift its focus to on-page optimisation, specifically targeting the keyword ‘window cleaning Byron Bay.’ This keyword presents a moderate to high level of competition and substantial monthly searches, making it a key target for improved search rankings and visibility on the first page of Google search results.

SEO Analysis

• 3 keywords ranking in top 1-3 (first page) results
• 10 keywords ranking in the top 4-10 (first page) results
• Keyword ‘window cleaning Ballina’ ranking in 2nd position (first page)
• Keyword ‘window cleaning Lismore’ ranking in 2nd position (first page)
• Keyword ‘pressure cleaning Lismore’ ranking in 4th position (first page)
• Keyword ‘pressure cleaning Ballina’ ranking in 7th position (first page)
• Keyword ‘roof cleaning Casino’ ranking in 7th position (first page)
• In September, the SEO campaign focused on off-page optimisation via the creation and distribution of press releases to amplify brand awareness, channel traffic to the website, and enhance its domain authority.
• Additionally, keyword ‘pressure cleaning Lismore’ ranked in 2nd position (in the map pack) in Google Maps or local search results.
• Keyword ‘window cleaning Lismore’ ranked in 2nd position (in the map pack) in the Google Maps or local search results.
• Keyword ‘roof cleaning Lismore’ ranked in 4th position in Google Maps or local search results.
• The Google Business Profile listing achieved 269 total views (up from 263 previously), 16 website visits (down from 30 previously), and 7 phone calls (up from 6 previously) made directly from the listing.
• Through October, the SEO on-page optimisation will focus on the keyword ‘window cleaning Byron Bay’ as it has a medium to high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it onto the first page of Google search results.

Manager Analysis

In August, the SEO campaign finished with three keywords successfully secured positions in the top 1-3 results on the first page of search engine rankings, while ten other keywords occupied spots within the top 4-10 results.

Key highlights of the campaign include ‘window cleaning Ballina’ securing the coveted 1st position, ‘roof cleaning Lismore’ establishing itself in the 2nd position, and ‘window cleaning Lismore’ following closely in the 3rd position, all on the first page of search results. Additionally, ‘pressure cleaning Ballina’ and ‘roof cleaning Byron Bay’ made commendable strides by ranking 6th and 7th, respectively, on the first page.

The month saw a dedicated focus on on-page optimisation, particularly for the keyword ‘window cleaning Byron Bay,’ with expected improvements in the coming weeks. Furthermore, the campaign achieved local prominence as ‘pressure cleaning Lismore,’ ‘window cleaning Lismore,’ and ‘roof cleaning Lismore’ secured positions within the top four in Google Maps or local search results. The Google Business Profile listing recorded 263 total views, 30 website visits, and 6 direct phone calls, underscoring the campaign’s effectiveness in driving engagement.

In August, a notable event was Google’s core algorithm update, which may impact search rankings and organic traffic. Ongoing monitoring and necessary adjustments will be made to align with these changes. Looking ahead, the campaign’s September strategy will center on off-page optimisation, with a focus on building more links through the creation and distribution of press releases to enhance the website’s Google presence.

SEO Analysis