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Steve’s Window and Pressure Cleaning – March 2023 Monthly Report

Apr 11, 2023

Manager Analysis

March saw an increase in traffic to the site by 23.3%, with over half of users arriving through organic (SEO) search channels again and almost all of them were new. The campaign shows 4 keywords ranking in the top 3 positions with the keyword ‘roof cleaning Lismore’ ranking in the 1st position on the first page of Google Search. During March, the primary focus of the SEO campaign was on off-page optimisation strategies aimed at enhancing the site’s authority, relevance, and trustworthiness in the eyes of Google and its users.

In April, the focus of the campaign will be on improving and creating content related to ‘pressure cleaning’, including location-targeted pages. The objective is to add more valuable content to boost the site’s authority, relevance, and trustworthiness. This, in turn, will improve the site’s presence on Google search results and increase customer engagement on the site.

SEO Analysis

  • 4 keywords ranking in top 1-3 (first page) results
  • 10 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘roof cleaning Lismore’ ranking in 1st position (first page)
  • Keyword ‘window cleaning Ballina’ ranking in 1st position (first page)
  • Keyword ‘pressure cleaning Ballina’ ranking in 4th position (first page)
  • Keyword ‘roof cleaning Byron Bay’ ranking in 7th position (first page), up from 11th position (second page) previously
  • Keyword ‘roof painting Byron Bay’ ranking in 15th position (second page)
  • In March, the SEO campaign focused on off-page optimisation strategies with the goal of improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
  • Through April, the SEO campaign will focus on improving and creating content and location-targeted pages about ‘pressure cleaning’. The goal is to add more content to boost the site’s authority, relevance, and trustworthiness. This will help improve presence on Google search results and increase customer actions on the site.

    • Steve’s Window and Pressure Cleaning – February 2023 Monthly Report

    Mar 7, 2023

    Manager Analysis

    February saw a slight decline in Website Traffic, however, more positively, over half of the users arrived through organic (SEO) search channels again, with almost all of them new. The campaign shows 4 keywords ranking in the top 3 positions with the keyword ‘roof cleaning Lismore’ ranking in the 1st position on the first page of Google Search. During February, the on-page optimisation efforts of the SEO campaign were concentrated on the keyword “pressure cleaning Ballina,” and the resulting impact on its ranking is anticipated to manifest in the upcoming weeks.

    For March, the SEO strategy will shift towards off-page optimisation, with a specific emphasis on map embedding tactics. These strategies will aim to enhance, if not sustain, the site’s Google map rankings.

    SEO Analysis

  • 4 keywords ranking in top 1-3 (first page) results
  • 14 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘roof cleaning Lismore’ ranking in 1st position (first page)
  • Keyword ‘window cleaning Ballina’ ranking in 2nd position (first page)
  • Keyword ‘roof painting Byron Bay’ ranking in 6th position (first page), up from 19th position (second page) in the previous month
  • Keyword ‘pressure cleaning Ballina’ ranking in 6th position (first page), up from 11th position (second page) in the previous month
  • Keyword ‘roof cleaning Byron Bay’ ranking in 11th position (second page)
  • In February, on-page optimisation focused on the keyword ‘pressure cleaning Ballina’. The effect on its ranking can be expected to materialise in the coming weeks.
  • Through March, the SEO strategy will focus on off-page optimisation, particularly map embedding strategies to help improve, if not maintain, Google map rankings.