Steve’s Window and Pressure Cleaning – September 2022 Monthly Report
Manager
The campaign saw several positives in September, although the month was not without its setbacks. Website traffic slipped slightly by 6.0%, but the metrics trended upwards and ended on a high note. 113 out of the total 189 users arrived through organic (SEO) channels – accounting for 59.8% of site traffic. The average SEO rank of the site slipped ever so slightly, down to 4.6 from the 4.5 of the previous month, but still high overall. The campaign also sustained its keyword performance, retaining its keywords in the top 10 spots of Google search results. In September, we performed off-page strategies to maintain – if not improve – website authority and relevance. In October, we will return to on-page optimisations focusing on the ‘window cleaning Byron Bay’ keyword since it is competitive and has a high monthly search volume. We aim to bring it closer to the #1 spot on Google.
SEO Analysis
Steve’s Window and Pressure Cleaning – August 2022 Monthly Report
Manager
Following the challenges of July, the month of August saw excellent metrics. Website traffic bounced back by 34.9%, with a high overall trend. Average session duration also went up by 21.4%, and has reached 1 minute. A similar percentage of users arrived through organic search channels as did in July, and all but 4 were new to the website. The average SEO rank is higher now – the site sits at 4.5 overall, versus the 5.5 in the previous month. Some notably performing keywords include ‘window cleaning Ballina’ (1st spot) and ‘roof painting Byron Bay’ (2nd spot). In August, our on-page strategies focused on the ‘roof cleaning Byron Bay’ keyword, which presently ranks 6th. We aim to move it closer to the top 3 spots of Google search results. This September, we will shift to off-page optimisations to improve website relevance and authority.