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Steve’s Window and Pressure Cleaning – July 2022 Monthly Report

Aug 5, 2022

Manager

We experienced some challenges in the month of July. Website traffic declined, with an overall trend that went up and down. More favourably, 59.1% of users arrived through organic (SEO) channels, and they spent a significant amount of time on the website. Almost all those organic search users were new as well! The site’s average SEO rank remains high at 5.5, although it saw a dip by 1.5%. A notable win is the ‘roof cleaning Alstonville’ keyword, which now ranks 2nd (up from 3rd in June). In July, we focused on off-page strategies to boost the site’s SEO rank. To do this, we improved the way Google and users perceive the website’s authority. This August, we will shift to on-page strategies focusing on the ‘roof cleaning Byron Bay’ keyword, which presently ranks 13th. It has a significant monthly search volume, so we aim to bring it closer to the top 10 spots of Google search results.

SEO Analysis

  • 12 keywords ranking in top 1-3 (first page) results
  • 11 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘window cleaning Ballina’ ranking in 1st position (first page)
  • Keyword ‘roof painting Byron Bay’ ranking in 3rd position (first page)
  • Keyword ‘window cleaning Byron Bay’ ranking in 8th position (first page)
  • Keyword ‘roof cleaning Lismore’ ranking in 1st position (first page)
  • Keyword ‘roof cleaning Casino’ ranking in 3rd position (first page)
  • Keyword ‘roof cleaning Alstonville’ ranking in 3rd position (first page)
  • In July, we focused on off-page optimisation strategy. Our goal was to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
  • Through August, our plan is to focus our on-page optimisation on the keyword ‘roof cleaning Byron Bay’ as it has significant monthly searches. Our aim is to bring it closer to the first page of Google search results.

    • Steve’s Window and Pressure Cleaning – June 2022 Monthly Report

    Jul 7, 2022

    Manager

    June did not continue the positive results for May. User traffic saw a decline of 22.2%, although the overall trend was high. Site traffic peaked on the 15th of June, with 13 users on the website (12 new). More favourably, organic search users still make up the majority of visitors, accounting for 53.6% of site traffic. On the other hand, the site saw a small dip in average rank (down 0.8%), but it still remains high at 5.1 overall. We also sustained our keyword performance from the previous month, which is pleasing to see. One notable win was the ‘roof cleaning Alstonville’ keyword, which now ranks 3rd (up 9 spots) following optimisations in May. We also saw the ‘pressure cleaning Alstonville’ keyword move up from 9th to 2nd! This July, we will focus on off-page strategies to boost organic keyword rankings in Google search results.

    SEO Analysis

  • 13 keywords ranking in top 1-3 (first page) results
  • 8 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘window cleaning Ballina’ ranking in 1st position (first page)
  • Keyword ‘roof painting Byron Bay’ ranking in 2nd position (first page)
  • Keyword ‘window cleaning Byron Bay’ ranking in 6th position (first page)
  • Keyword ‘roof cleaning Lismore’ ranking in 1st position (first page)
  • Keyword ‘roof cleaning Casino’ ranking in 4th position (first page)
  • Keyword ‘roof cleaning Alstonville’ ranking in 3rd position (first page), up from 12th position (second page) after the optimisation work in May.
  • In June, we completed on-page optimisation with a focus on the keyword ‘pressure cleaning Alstonville’ which is now ranking in 2nd position (first page), up from 9th position (first page) in the previous month.
  • Through July, we will focus on our off-page strategies to further boost rankings in Google search results.