SEO Analysis
Through December, the SEO campaign continued to focus on the initial on-page optimisation strategies. The effect on the page rankings can be expected to materialise in the coming weeks.
New pages have been created and approved for publishing on the site. These are ‘Business Consultant’ and ‘Cash Flow Management’ service pages.
Local business schema has now been implemented correctly.
For the month of January, the SEO campaign will start with off-page optimisation strategies, with the goal of building more natural links and improving site mentions and authority. This will help in boosting the site’s authority, relevance, and trustworthiness in the eyes of Google.
Google Ads
31 Clicks
5.51% CTR
$15.25 Avg. CPC
The campaign went back live on 22 December 2022 with the newly set up custom landing pages.
However, the ads appeared 36.35% of the time during user search queries, which is a significant ad visibility garnering the top position among competitors such as carbongroup.com.au, xero.com, visory.com.au, and hrblock.com.au. The ads also placed 2nd in top of the page rate and 2nd in first position rate.
For December, we monitored the campaign occasionally over the holiday break and implemented Optimisation Score recommendations whenever applicable to aid in improving the campaign performance during the learning phase.
With that being said, the plan for January is to conduct further keyword and competitor research once the campaign gets back live.
Recent Comments