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Stewart Private Accounting – February 2023 Monthly Report

by | Mar 7, 2023 | Stewart Private Accounting | 0 comments

Mangaer Analysis

The month of February has finished on promising results for Google Ads! The month finished with 14 conversions, which is a 180% increase compared to the month before. In addition, the conversion rate increased to 9.2% and the average cost per conversion decreased by 64.4%. Throughout the month, we adjusted the bidding strategy to maximise the number of conversions, increased the budget and installed ClicCease on the website to protect the campaign from spam submissions. In March, the focus will be to conduct further keyword research and update the negative keyword list to ensure we are only targeting relevant keywords. Regarding SEO, we completed on-page optimisation for the keyword ‘business coaching Perth’ and it is anticipated that in the coming weeks, the rankings will improve. In addition, two SEO Location pages are still pending approval: ‘Business Consultant’ and ‘Cash Flow Management’. However, in the month of March, we will focus on off-page optimisation by building links and using social foundation strategies which in turn will improve the relevance of the website.

SEO Analysis

  • In February, on-page optimisation focused on the keyword ‘business coaching Perth’. The effect on its ranking can be expected to materialise in the coming weeks.
  • Two draft service pages in WordPress are still awaiting approval prior to publishing. The pages are ‘Business Consultant’ and ‘Cash Flow Management’.
  • For the month of March, the SEO campaign will focus on off-page optimisation using social foundations and strategies to improve the site’s reputation and presence in Google.

    • Google Ads

  • 14 Conversions
  • 153 Clicks
  • 2.68% CTR
  • $3.60 Avg. CPC
  • February has seen an upward trend in Google Ads. The campaign had 14 conversions compared to 5 in January.
  • As part of the optimisations, we changed the bidding strategy to maximise conversions. Aside from scaling up the budget, we also set up ClickCease on the website and in Google Ads to effectively minimise click frauds and spam form submissions. We also updated the negative keywords list to optimise ad delivery to only relevant user searches.
  • With that being said, the plan for March is to conduct further keyword and competitor research. We will also continue to add low intent and irrelevant search terms in the negative keywords list to optimise ad spend.