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Stonedge Gardens – August 2023 Monthly Report

by | Sep 7, 2023 | Stonedge Gardens

Manger Analysis

In August, the SEO campaign yielded promising results. A comprehensive SEO analysis revealed that 92 keywords were successfully ranking in the top 1-3 positions on the first page of search results, demonstrating a strong online presence. Additionally, 11 keywords secured positions in the top 4-10, reinforcing the website’s visibility.

Notably, critical keywords such as ‘artificial turf Chatswood’ and ‘fake grass Ashfield’ claimed the coveted 1st position on the first page, while ‘synthetic grass Botany’ achieved an impressive 2nd place ranking. ‘Synthetic grass Wollongong’ stood strong in 4th place, and ‘artificial grass installation Sydney’ secured the 7th position, driving valuable organic traffic.

August’s strategy was on off-page optimisation, utilising press releases to bolster brand recognition, enhance domain authority, and increase website traffic. However, the implementation coincided with Google’s core algorithm update, necessitating continuous monitoring of site metrics and prompt adjustments to align with evolving search dynamics.

Moving forward into September, the focus will shift towards on-page optimisation, with special attention on ‘real looking fake grass.’ This highly competitive keyword with substantial monthly searches will be targeted to improve its ranking and approach the first page of Google search results. The SEO campaign remains dynamic and adaptive to maintain and enhance search rankings and organic traffic.

SEO Analysis

  • 92 keywords ranking in top 1-3 (first page) results
  • 11 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘artificial turf Chatswood’ ranking in 1st position (first page)
  • Keyword ‘fake grass Ashfield’ ranking in 1st position (first page)
  • Keyword ‘synthetic grass Botany’ ranking in 2nd position (first page)
  • Keyword ‘synthetic grass Wollongong’ ranking in 4th position (first page)
  • Keyword ‘artificial grass installation Sydney’ ranking in 7th position (first page)
  • In August, the SEO campaign focused on off-page optimisation via the creation and distribution of press releases to help increase brand visibility and recognition, drive website traffic, and boost domain authority.
  • Also in August, Google rolled out a core algorithm update, which may influence the website’s search rankings and organic traffic. Site metrics will be closely monitored and necessary adjustments will be implemented to align with the update’s implications.
  • Through September, the SEO on-page optimisation will focus on the keyword ‘real looking fake grass’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.