Manger Analysis
February finished with strong results for the SEO Campaign and website analytics. The number of users visiting the website increased by 7.6%, a total of 169 users. For average session duration, we saw an increase of 15.7% which indicates that users are now spending more time navigating the website. For SEO, the website had 88 keywords ranking in the top 3 spots and 12 keywords ranking in the top 4-10 spots on the first page of Google Search. Keywords such as ‘artificial turf Chatswood’, ‘fake grass Ashfield’ and ‘synthetic grass Botany’ are all ranking 1st on the first page of Google. Throughout the month, the focus was to complete off-page optimisation by building more natural links with the aim of improving the website’s overall ranking. In March, the focus will be to optimise the keyword ‘synthetic grass Wollongong’ as it is a competitive keyword with a significant amount of search volume.
SEO Analysis
88 keywords ranking in top 1-3 (first page) results
12 keywords ranking in the top 4-10 (first page) results
Keyword ‘artificial turf Chatswood’ ranking in 1st position (first page)
Keyword ‘fake grass Ashfield’ ranking in 1st position (first page)
Keyword ‘synthetic grass Wollongong’ ranking in 3rd position (first page)
Keyword ‘synthetic grass Botany’ ranking in 1st position (first page)
Keyword ‘artificial grass installation Sydney’ ranking in 4th position (first page)
Keyword ‘synthetic grass Sydney’ ranking in 11th position (second page)
In February, the SEO campaign focused on off-page optimisation strategies by building more natural links to improve site relevance.
For the month of March, the SEO on-page optimisation will focus on the keyword ‘synthetic grass Wollongong’ as it has a significant monthly search volume. The goal is to maintain its ranking, if not bring it closer to the #1 position in Google search results.
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