Manger Analysis
The Search Engine Optimisation (SEO) campaign for the month of March has yielded positive results. With 85 keywords ranking on the first page of Google Search and 15 more in the top 4-10 positions. The keywords ‘synthetic grass Botany’ and ‘artificial turf Chatswood’ are ranking in the first position on the first page of Google, and ‘fake grass Ashfield’ is in the second position. The keyword ‘synthetic grass Wollongong’ has also made it to the fourth position on the first page, and ‘artificial grass installation Sydney’ is in the fourth position on the first page. Although ‘synthetic grass Sydney’ is currently in the 12th position on the second page, it is still a significant improvement and it is anticipated in the coming weeks that it will continue to rank higher.
In March, the on-page optimisation strategy focused on the keyword ‘synthetic grass Wollongong.’ As a result, its ranking is expected to improve in the upcoming weeks. The campaign’s focus will shift to off-page optimisation strategies for April, which will aim to build more natural links and improve site mentions and authority. These strategies will aim to improve the website’s online presence and ranking further.
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