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The month of November finished with strong results for both SEO and website analytics. The number of users that visited the website increased by 5.6% compared to the month before and the average session duration increased by 40.1%. These strong metrics mean that the website usability has improved! Regarding SEO, the number of keywords ranking in the top 1-3 spots improved by 1.1% which is now a total of 90 keywords. In addition, there were 12 keywords that finished in the top 4-10 spots on the first page of Google search. Keywords such as ‘artificial turf Chatswood’, ‘synthetic grass Botany’ and ‘artificial grass installation Sydney’ are ranked 1st, 2nd and 3rd respectively. Throughout November, the focus was to complete off-page optimisation by building links which in turn improves the ranking of the website. For December, the focus will be to complete off-page optimisation that includes boosting local citations and quality links that improves the ranking of the website in the local search results.

SEO Analysis

  • 90 keywords ranking in top 1-3 (first page) results
  • 12 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘artificial turf Chatswood’ ranking in 1st position (first page)
  • Keyword ‘fake grass Ashfield’ ranking in 1st position (first page)
  • Keyword ‘synthetic grass Wollongong’ ranking in 5th position (first page)
  • Keyword ‘synthetic grass Botany’ ranking in 2nd position (first page)
  • Keyword ‘artificial grass installation Sydney’ ranking in 3rd position (first page)
  • Keyword ‘synthetic grass Sydney’ ranking in 10th position (first page)
  • In November, the SEO campaign focused on off-page optimisation strategies to build more natural links to further improve the site’s Google presence.
  • For the month of December, since all target keywords are in the top 10 positions, the SEO strategy will continue to focus on more off-page optimisation to build quality links and boost local citations to improve the site’s ranking in the local search results.