Manager
The SEO campaign for the month of October is looking promising especially for the website user traffic. We’re pleased to report that from September’s 154 user visits, there has been a 28.6% increase to 207 users in October, with site visits lasting an average of 1 minute and 33 seconds. While a dip of 28.6% from the previous month’s 2 minutes and 17 seconds site visit duration is worth noting, this will be considered in boosting the site’s user engagement through November. Of the 207 website users that visited the website, 148 of them are from organic search results (SEO traffic) with 143 out of 148 of those users tagged as new users to the site. This is a massive jump of organic traffic from the previous month’s total of 106 organic users, a promising indicator that the SEO boosting is producing positive results. An upward trend can be seen in the keywords ranking in the top 3 of the first page search results with 87 keywords joining the top 3 rankings compared to 86 keywords from the previous month. There was a decrease from September’s 10 keywords joining the top 4-10 rankings when compared to October’s 9 keywords and a retention of the keywords ‘synthetic grass wollongong’ and ‘synthetic grass botany’ in the same 2nd and 4th positions, respectively. Apart from this, the positive results of the SEO boosting are consistent throughout the board and can be seen in the upward movement of the targeted keywords ‘synthetic grass sydney’ and ‘artificial grass installation’’ ranking in 21st and 22nd positions, respectively. We will continue to strengthen the SEO campaign with an off-page strategy through November to see the rankings for the Sydney keywords secure positions closer to the first page of Google results.
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