Manager
The month of October has presented areas for improvement in regard to website analytics whereas the SEO campaign delivered promising results. In terms of SEO, 91 keywords were ranking in the top 1-3 spot and 11 keywords were ranking in the top 4-10 spots on the first page of Google. As a result of these rankings, the average rank for SEO campaigns is 1.8, which is a positive result. Keywords such as ‘artificial turf Chatswood’, ‘fake grass Ashfield’ and ‘synthetic grass Botany’ are ranking 1st, 1st and 3rd respectively. In October, the focus of the campaign was to complete off-page optimisation in order to improve the website’s ranking and relevancy in Google Search. However, for November, the focus will be to complete on-page optimisation and maintain all keyword rankings that are within the top 10 spots.
SEO Analysis
91 keywords ranking in top 1-3 (first page) results
11 keywords ranking in the top 4-10 (first page) results
Keyword ‘artificial turf Chatswood’ ranking in 1st position (first page)
Keyword ‘fake grass Ashfield’ ranking in 1st position (first page)
Keyword ‘synthetic grass Wollongong’ ranking in 4th position (first page)
Keyword ‘synthetic grass Botany’ ranking in 3rd position (first page)
Keyword ‘artificial grass installation Sydney’ ranking in 4th position (first page)
Keyword ‘synthetic grass Sydney’ ranking in 10th position (first page)
In October, the SEO campaign focused on off-page optimisation strategies to help improve the site’s authority, relevance, and trustworthiness.
For the month of November the SEO strategy will continue to focus on more off-page optimisation to gain more quality links for the site. This will help maintain the site’s keyword ranking and relevance.
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