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Manger Analysis

In October, the SEO campaign demonstrated significant progress, with 84 keywords achieving top 1-3 rankings and 19 keywords securing top 4-10 positions on the first page of Google search results. Notably, key phrases like ‘artificial turf Chatswood,’ ‘artificial lawn Northbridge,’ and ‘fake grass Ashfield’ claimed the coveted 1st position on the first page, underlining the effectiveness of the ongoing SEO efforts.

Additionally, ‘synthetic grass Botany’ claimed the 2nd position, while ‘synthetic grass Wollongong’ and ‘artificial grass installation Sydney’ secured the 4th and 5th positions, respectively, further enhancing the website’s visibility and online presence.

In October, the primary focus of the SEO campaign was off-page optimisation strategies, with an emphasis on leveraging Google Maps embeds. These high-quality embeds served as outbound links, enhancing the website’s authority and trustworthiness.

As the campaign moves into November, the on-page optimisation will center around the competitive keyword ‘turf Illawarra,’ which enjoys significant monthly searches but has yet to secure a strong ranking. The objective is to advance its position closer to the first page of Google search results, building on the successful October outcomes.

SEO Analysis

  • 84 keywords ranking in top 1-3 (first page) results
  • 19 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘artificial turf Chatswood’ ranking in 1st position (first page)
  • Keyword ‘artificial lawn Northbridge’ ranking in 1st position (first page)
  • Keyword ‘fake grass Ashfield’ ranking in 1st position (first page)
  • Keyword ‘synthetic grass Botany’ ranking in 2nd position (first page)
  • Keyword ‘synthetic grass Wollongong’ ranking in 4th position (first page)
  • Keyword ‘artificial grass installation Sydney’ ranking in 5th position (first page)
  • In October, the SEO campaign focused on off-page optimisation strategies, leveraging Google Maps embeds. These embeds act as high-calibre outbound links, which can boost the website’s authority and trustworthiness.
  • Through November, the SEO on-page optimisation will focus on the keyword ‘turf Illawarra’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.