Stonedge Gardens – July 2021 Monthly Report
Manager
We’re pleased to report that the SEO campaign for the month of July yields positive results for site traffic. This is evident in the impressive 23.1% increase in the number of users this month at 128 users. Keyword rankings are generally steady this month. Keywords found in the first page of search results are ‘synthetic grass botany’ and ‘synthetic grass wollongong’, which have secured the #3 and #2 spot this month. Keyword ‘artificial grass installation sydney’ retains its previous month’s ranking at 15th position this month. Areas for growth that we will be working on are the slight dip in the number of keywords joining the top 4-10 positions of first page results, as well as keyword ‘synthetic grass sydney’ sliding down to 39th position this month. We’re excited to boost the rankings of our targeted keywords closer to first page results with the on-page and off-page strategies we will be using throughout August.
SEO Analysis
Stonedge Gardens – June 2021 Monthly Report
Manager
The SEO campaign for the month of June sees areas for improvement in both site traffic and keyword rankings. We can see a 71.7% decrease in user site visits this month that brought the number of users from 367 to 104 users. A closer look at the stats, however, shows two promising points: the massive 442.5% jump in average time spent by each user on the site and the huge increase in mobile device users this month. These are areas for potential growth as increased time spent on the site may signify increased user engagement, while the increase in mobile traffic can be a source of insight on how to further boost our optimisation efforts. As for keyword rankings, we’re pleased to see two of our keywords in strong positions of first page results. These are ‘synthetic grass botany’ and ‘synthetic grass wollongong’, which are at 3rd and 4th position, respectively. Worth noting is the on-page optimisation for keyword ‘artificial turf sydney’, which boosted the mentioned keyword to 22nd position in June. Despite the fluctuations in ranking for some keywords, we’re optimistic that stronger on-page and off-page strategies will push more keywords further up the rankings of search results.