Please note, as in previous years, this months report (December 2020) will not include comment/analysis from the team due to the break over Christmas and New Years. Comments and analysis from the team will resume as per usual in your next monthly report (January 2021).

Manager

The SEO campaign for the month of November is relatively steady for keyword rankings, with the number of keywords for both top 1-3 positions and top 4-10 positions the same this month as last month’s stats. We can also see retained positions for the ranking of targeted keywords ‘synthetic grass sydney’, ‘synthetic grass wollongong’, and ‘synthetic grass botany’, and an impressive leap for the targeted keyword ‘artificial grass installation sydney’ which moved from the third page to the second page of search results at 18th position this month compared to last month’s 22nd position. November website traffic is interesting to note as user traffic has a 36.7% decline from last month at 131 users visiting the site this month from last month’s 207 users. Users, however, chose to linger in the site 39% longer than last month, with 2 minutes and 10 seconds spent on average per site visit this month compared to last month’s 1 minute and 33 seconds. While we may attribute this to different factors, we’re quite excited at the prospect that user interest and engagement is higher this month. To further strengthen our SEO campaign through December, we will be using an off-page strategy to see the rankings for the Sydney keywords secure positions on the first page of Google’s results.

SEO Analysis