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Suncoast Energy – April 2022 Monthly Report

by | Apr 7, 2022 | Suncoast Energy | 0 comments

Manager

Results have slowed somewhat in the month of April. User traffic declined by 27.7%, with a lower peak of 10 users (9 new) on 21 April. The trend was up-and-down, but ended on an upward note! We had a small but notable number of users arrive through organic (SEO) channels, with a more significant number arriving through CPC channels. The site’s SEO performance has stabilised, although we’re facing some tracking issues with the Google Dashboard. Internally, we’ve noted 135 keywords in the top 3 of search results, with a further 57 in the top 4 to 10 spots. We will expand our off-page optimisations for the most vital keywords to boost their rankings. In terms of the Google Ads campaign, we experienced some setbacks. We saw a drop in the conversion rate, with just 3 conversions throughout the month. We did gain a conversion after testing the Maximise Conversion bidding strategy. We also added image extensions to add value to ads. For May, we will continue updating the negative keywords list and monitor conversions through the new bidding strategy.

Google Ads Analysis

  • 3 Conversions
  • 127 Clicks
  • 4.07% CTR
  • $4.79 Avg. CPC
  • 2.36% Conversion Rate
  • April has been challenging for the Google Ads campaign. We got a 43.78% decrease in conversion rate, which resulted in a 66.57% increase in cost per conversion.
  • However, the average cost per click decreased by 6.36% and another conversion occurred when we tested using Maximise Conversion bidding strategy during the last week of the month.
  • For April, we added image extensions related to air conditioning repair, maintenance and installation to add value to the ads. We also put low intent and competitor search terms in the negative keyword list.
  • With that being said, the plan for May is to continue updating the negative keywords list to avoid wastes due to irrelevant, low intent and competitor searches. We will also monitor if the performance will improve while continuously using the new bidding strategy.

    • SEO Analysis

  • For the month of April, we are seeing generally stable results for the SEO campaign and keyword rankings.
  • 135 keyword ranking in top 3 (first page) results
  • 57 keywords ranking in top 4-10 (first page) results
  • Keyword ‘Electrical New Installs Dulong’ is ranking in the 12th position (second page).
  • Keyword ‘Split Systems Air Conditioning Bli Bli’ is ranking in the 21st position (third page).
  • Keyword ‘Electrical New Installs Peregian Springs’ is ranking in the 27th position (third page).
  • We will expand our on-page and off-page strategies for these and more vital keywords in the coming months to boost their rankings and bring them closer to the first page of Google search results.