Manager Analysis
In April, the Google Ads campaign experienced a slight decline in conversions with only 2 conversions but received 39 clicks and a 3.85% click-through rate. The average cost per click was reduced to $6.24 and the conversion rate remained at 5.13%. The ads were shown 42.38% of the time when relevant searches were made through Google. The negative keywords list was updated with competitor and irrelevant search terms, while bidding was adjusted to target cheaper yet equally relevant keywords. For May, the campaign will continue using manual bidding, with further updates to the negative keywords list to avoid budget waste and refine keywords to improve search volume and drive conversions.
The SEO campaign focused on content optimisation for the keyword ‘air conditioning’. The campaign had 3 keywords ranking in the top 3 (first page) results and 16 keywords ranking in the top 4-10 (first page) results, with several specific keywords ranking on the first page, including ‘electrical maintenance Munna Point’ in the 1st position, ‘commercial electrician Image Flat’ in the 2nd position, and ‘electrical installation Wahpunga’ in the 4th position. For May, the SEO campaign will shift its focus to off-page optimisation strategies such as guest posting opportunities to generate referral traffic and improve website authority.
SEO Analysis
3 keywords ranking in top 3 (first page) results
16 keywords ranking in top 4-10 (first page) results
Keyword ‘electrical maintenance Munna Point’ is ranking in the 1st position (first page).
Keyword ‘commercial electrician Image Flat’ is ranking in the 2nd position (first page).
Keyword ‘electrical installation Wahpunga’ is ranking in the 4th position (first page).
Keyword ‘commercial electrician Nambour West’ is ranking in the 5th position (first page).
Keyword ‘commercial electrician Cotton Tree’ is ranking in the 7th position (first page).
Keyword ‘commercial electrician Noosa North Shore’ is ranking in the 8th position (first page).
In April,the SEO campaign focused on optimising and improving content targeting the keyword ‘air conditioning’. Its ranking can be expected to improve in the coming weeks.
Through May, the SEO campaign will focus on off-page optimisation strategies using guest posting opportunities to create more referral traffic and improve its authority.
Google Ads Analysis
2 Conversions
39 Clicks
3.85% CTR
$6.24Avg. CPC
5.13% Conversion Rate
April has seen a slight decline in conversions for Google Ads. We were able to reduce the cost per click and the ads were shown 42.38% of the time when relevant searches were made through Google.
For April, we put competitor and irrelevant search terms in the negative keywords list. We also adjusted keywords to only bid on cheaper but equally relevant keywords.
With that being said, the plan for May is to continue using manual bidding. We will also update the negative keywords list to avoid waste due to irrelevant, low intent and competitor searches. Finally, we will refine or add keywords to gain more relevant search volume to drive conversions.
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