Manager Analysis
In August, the Google Ads campaign exhibited promising performance metrics. The ads were displayed 47.53% of the time during relevant searches, resulting in 53 clicks. To enhance high-intent conversions, tracking was improved to include successful SMS via the Birdeye SMS widget. Bid adjustments continued to prevent overspending on non-converting keywords for low-intent searches. Audience targeting was refined to reach more relevant prospects. For September, the strategy will maintain manual bidding while refining negative keywords to reduce irrelevant and low-intent clicks. Furthermore, efforts will be directed towards optimising the conversion rate, including revising the landing page and ad copy to maximise effectiveness.
The SEO campaign in August achieved notable success, with 11 keywords securing top 3 rankings and 37 keywords placing in the top 4-10 positions on the first page. Key phrases such as ‘underground power Buderim,’ ‘Sunrise Beach,’ ‘Baringa,’ and ‘Eumundi’ ranked impressively in the first position or top three. On-page optimisation efforts primarily focused on ‘commercial air conditioning Sunshine Coast,’ with expectations of improved rankings in the near future. Additionally, new location-specific SEO pages were created to bolster the site’s authority and relevance. In response to a core algorithm update by Google, ongoing monitoring of site metrics is planned to align with potential ranking and traffic fluctuations.
In September, the SEO strategy will shift towards off-page optimisation, emphasising link-building through press releases to enhance Google presence.
SEO Analysis
11 keywords ranking in top 3 (first page) results
37 keywords ranking in top 4-10 (first page) results
Keyword ‘underground power Buderim’ is ranking in the 1st position (first page).
Keyword ‘underground power Sunrise Beach’ is ranking in the 1st position (first page).
Keyword ‘underground power Baringa’ is ranking in the 1st position (first page).
Keyword ‘underground power Eumundi’ is ranking in the 2nd position (first page).
Keyword ‘commercial electrician Nambour West’ is ranking in the 4th position (first page).
Keyword ‘commercial electrician Kings Beach’ is ranking in the 5th position (first page).
Keyword ’emergency electrician Baringa’ is ranking in the 9th position (first page).
Keyword ‘underground power Nambour’ is ranking in the 9th position (first page).
In August,on-page optimisation focused on the keyword ‘commercial air conditioning Sunshine Coast’. Its ranking can be expected to improve in the upcoming weeks.
New location-targeted SEO pages about ‘underground power’ were created. The goal is to add more content to boost the site’s authority, relevance, and trustworthiness about this service. This will help improve presence on Google search results and increase customer actions on the site.
Also in August, Google rolled out a core algorithm update, which may influence the website’s search rankings and organic traffic. Site metrics will be closely monitored and necessary adjustments will be implemented to align with the update’s implications.
Through September, the SEO campaign will focus on off-page optimisation with the goal of building more links via the creation and distribution of press releases to improve the site’s Google presence.
Google Ads Analysis
53 Clicks
6.34% CTR
$6.11 Avg. CPC
In August, the Google Ads were shown 47.53% of the time whenever relevant searches were made, leading to 53 clicks. To optimise for more high intent conversion actions, we updated the tracking and included successful SMS sent via the Birdeye SMS widget. Furthermore, we continued updating the bids to avoid overspending on non-converting keywords that are showing ads to low intent searches. We also updated the audience targeting to show ads to more relevant people.
The plan for September is to continue using manual bidding. We will also update the negative keywords list to avoid waste due to irrelevant, low intent and competitor searches. Finally, we will review conversion rate optimisation strategies such as revamping the landing page and the ad copy.
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