Google Ads Analysis
121 Clicks
5.82% CTR
$7.25 Avg. CPC
4.96% Conversion Rate
December has seen a slight drop in performance for Google Ads. The campaign gained 6 conversions this month, compared to only 9 in November. These conversions mostly came from submissions in the Air Conditioning form and calls from ads. There was also a slight increase in aggressive competition for some high intent keywords, which caused more expensive cost per click.
However, the campaign saw a small win with 49.88% Search Impression Share, which means that the ads showed almost half the time whenever there were relevant search queries despite the tight competition. Having high ad visibility brings more opportunities for possible conversions.
For December, we actively added competitor search terms in the negative keywords list to avoid incurring wastes in ad spend. We also adjusted the bids to some high intent keywords that have fallen behind the estimated first page bid.
With that being said, the plan for January is to continue updating the negative keywords list to avoid wastes due to irrelevant, low intent and competitor searches. We will also refine or add keywords and update the bids as necessary to get more ad visibility and clicks at a lower cost. We will also look into further improving the landing page experience of users by formulating content recommendations that will flesh out the services more distinctly. Once the landing pages are optimised, we will update the ads accordingly.
SEO Analysis
3 keywords ranking in top 3 (first page) results
32 keywords ranking in top 4-10 (first page) results
Keyword ‘electrical new installs Diamond Head’ is ranking in the 3rd position (first page).
Keyword ‘commercial air conditioning Parklands’ is ranking in the 7th position (first page).
Keyword ‘commercial electrician Pelican Waters’ is ranking in the 10th position (first page).
Keyword ‘electrical installation Ninderry’ is ranking in the 11th position (second page).
Keyword ‘commercial electrician Maroochydore’ is ranking in the 17th position (second page).
In December, on-page optimisation focused on the keyword ‘commercial electrician Sunshine Coast’. The effect on its ranking can be expected to materialise in the coming weeks.
For the month of January, the SEO strategy will focus on off-page optimisation, particularly map embedding strategies to help improve Google map rankings.
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