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Suncoast Energy – December 2023 Monthly Report

by | Jan 16, 2024 | Suncoast Energy

SEO Analysis

  • 40 keywords ranking in top 3 (first page) results
  • 42 keywords ranking in top 4-10 (first page) results
  • Keyword ‘commercial electrician Battery Hilli’ is ranking in the 1st position (first page), up from 3rd position (first page) in the previous month.
  • Keyword ‘underground power Chatsworth’ is ranking in the 1st position (first page).
  • Keyword ‘commercial electrician Cotton Tree’ is ranking in the 1st position (first page).
  • Keyword ‘underground power Pelican Waters’ is ranking in the 2nd position (first page).
  • Keyword ‘electrical maintenance Kiamba’ is ranking in the 5th position (first page).
  • Keyword ‘commercial electrician Kings Beach’ is ranking in the 6th position (first page).
  • Keyword ’emergency electrician Baringa’ is ranking in the 9th position (first page).
  • In December, SEO off-page optimisation focused on gaining local citations to boost site visibility and trustworthiness by helping improve Google presence through quality backlinks.
  • Through January, the SEO on-page optimisation will focus on the keyword ‘commercial air conditioning Sunshine Coast’ as it gets significant monthly searches and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.

Google Ads Analysis

  • 0 Conversions
  • 140 Clicks
  • 5.56% CTR
  • $17.7 Avg. CPC
  • In November, the only campaign we had running was 5Tales – Search – Electrical Services which achieved no impressions, traffic or conversions. However, since restructuring the Electrical Service campaign and launched towards the end of the month, we then started to slowly gain visibility and clicks to the website.
  • As mentioned, the major optimisations done was restructuring the campaigns. We expanded the keyword targeting list and properly segmented the keywords in tighter themed Ad Groups to help tailor the ads more and further increase CTR and ad relevance.
  • Main focus in the coming weeks is to continue monitoring the newly restructured campaigns by continuing negative keywords optimisation, bidding strategy testing and audience targeting optimisation.