Manager Analysis
It’s been an excellent month for the SEO and Google Ads campaigns this January with limited challenges. User traffic again started slowly but picked up in the middle of the month, and the total number of site visitors increased by 43.1%. Of those users, more than half arrived through CPC (Cost Per Click) channels, with a notable number arriving through organic (SEO) channels. In terms of SEO performance, the campaign has 4 keywords in the top 3 spots of Google search results – the key positions in organic searches. For the Google Ads campaign, metrics were on an upward trend. The campaign received 7 conversions, up 16.7% from the previous month. The January Google Ads campaign saw a consistent performance, gaining 7 conversions from submissions in the Air Conditioning and Contact forms, similar to the previous month. To remain competitive, bids were adjusted to be on the first page, while avoiding excessively high bids and adding competitor search terms to the negative keywords list. For SEO, January focused on off-page optimisation using map embeds, while February focused on on-page optimisation for the keyword ‘commercial electrician Sunshine Coast’ to improve search rankings. In February, bids will continue to be monitored, the negative keywords list updated, and relevant keywords added to drive conversions.
SEO Analysis
4 keywords ranking in top 3 (first page) results
23 keywords ranking in top 4-10 (first page) results
Keyword ‘electrical new installs Diamond Head’ is ranking in the 2nd position (first page).
Keyword ‘commercial electrician Buddina’ is ranking in the 7th position (first page).
Keyword ‘electrical services Nambour West’ is ranking in the 10th position (first page).
Keyword ‘electrical installation Ninderry’ is ranking in the 9th position (first page), up slightly from the 11th position (second page).
Keyword ‘commercial electrician Nambour’ is ranking in the 13th position (second page).
In January, the SEO campaign focused on off-page optimisation strategies using map embeds to improve Google Maps or local search rankings.
For the month of February, the SEO on-page optimisation will focus on the keyword ‘commercial electrician Sunshine Coast’ as it has a high level of competition, significant monthly searches, and is yet to attain a solid footing in the rankings. The goal is to bring it closer to the first page of Google search results.
Google Ads Analysis
7 Conversions
168 Clicks
6.55% CTR
$7.24 Avg. CPC
4.17% Conversion Rate
January has seen a consistent performance in Google Ads. The campaign gained 7 conversions this month, compared to 6 in December. These conversions came from submissions in the Air Conditioning and Contact forms. All other metrics were also very similar to December.
However, the increasing competition drove some targeted keywords below the estimated first-page bid.
For January, we adjusted bids to be competitive enough on the first page. However, we did not bid aggressively for keywords with excessively high first-page bids due to competitors. We also actively added competitor search terms in the negative keywords list to avoid incurring waste in ad spend.
With that being said, the plan for February is to continue monitoring the bidding costs due to competition and adjust bids as necessary without allowing the budget to be spent immediately for expensive clicks. We will also update the negative keywords list to avoid waste due to irrelevant, low intent and competitor searches. Finally, we will refine or add keywords to get a more relevant search volume to drive conversions.
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