Suncoast Energy – June 2023 Monthly Report

Manager Analysis

The Google Ads campaign in June delivered satisfactory results. The ads were displayed to users 48.95% of the time when relevant searches were made, resulting in 76 clicks and 3 conversions. The conversions included 1 contact form submission and 2 air conditioning form submissions, indicating a positive response from users. The campaign maintained a decent click-through rate of 5.77%, and the average cost per click was $7.25. To optimise the campaign, negative keywords were added to exclude competitor and irrelevant search terms, ensuring that the ads reached a more targeted audience. Manual bidding was utilised, allowing for more control over the bidding strategy. Additionally, efforts were made to gain Google Advertiser verification, which would unlock access to additional ad assets and attract more relevant clicks for conversions. Looking ahead to July, the plan is to continue manual bidding and update the negative keywords list to avoid wasted spend. Refining and adding relevant keywords will be a priority to drive more conversions and increase the overall performance of the campaign.

In June, the SEO campaign achieved positive results with 10 keywords ranking within the top 4-10 positions on the first page of search results. Notable keywords such as “commercial electrician Cotton Tree” and “commercial electrician Image Flat” secured the 5th and 6th positions, respectively. The keywords “electrical new instals Kulangoor” and “commercial electrician Kin Kin” both ranked in the 8th position, while “commercial electrician Marcoola” held the 10th position. On-page optimisation efforts were focused on the keyword “commercial electrician Gympie,” with the expectation of seeing improved rankings in the upcoming weeks.
For the month of July, the SEO campaign will shift its focus to off-page optimisation strategies, specifically employing Google entity stacking. This technique aims to leverage the authority of various Google platforms and services, creating a network of high-quality backlinks. By doing so, the campaign seeks to positively impact search engine rankings, enhance website credibility, and increase visibility in relevant search results.

SEO Analysis

10 keywords ranking in top 4-10 (first page) results

Keyword ‘commercial electrician Cotton Tree’ is ranking in the 5th position (first page).

Keyword ‘commercial electrician Image Flat’ is ranking in the 6th position (first page).

Keyword ‘electrical new instals Kulangoor’ is ranking in the 8th position (first page).

Keyword ‘commercial electrician Kin Kin’ is ranking in the 8th position (first page).

Keyword ‘commercial electrician Marcoola’ is ranking in the 10th position (first page).

In June, on-page optimisation focused on the keyword ‘commercial electrician Gympie’. Its ranking can be expected to improve in the coming weeks.

Through July, the SEO campaign will focus on off-page optimisation through Google entity stacking to leverage the authority of various Google platforms and services. The goal is to link Google properties and build a network of high-quality backlinks that can positively impact search engine rankings and enhance website credibility and visibility.

Google Ads Analysis

3 Conversions

76 Clicks

5.77% CTR

$7.25 Avg. CPC

3.95% Conversion Rate

In June, the Google Ads were shown 48.95% of the time whenever relevant searches were made, which converted into 1 Contact and 2 Air Conditioning form submissions.

For this month, we put competitor and irrelevant search terms in the negative keywords list. We also adjusted keywords to only bid on cheaper but equally relevant keywords. We are still undergoing the Google Advertiser verification, which will allow access to more ad assets that can be used to attract more relevant clicks that will lead to conversions.

With that being said, the plan for July is to continue using manual bidding. We will also update the negative keywords list to avoid waste due to irrelevant, low intent and competitor searches. Finally, we will refine or add keywords to gain more relevant search volume to drive conversions.