Manager
It’s been an excellent month for the SEO and Google Ads campaigns this November, with limited challenges. User traffic again started slowly but picked up in the middle of the month, and the total number of site visitors increased by 48.8%. Of those users, 61.3% arrived through CPC (Cost Per Click) channels, with a notable number arriving through organic (SEO) channels. In terms of SEO performance, the campaign retained its keywords in the top 3 spots of Google search results – the key positions in organic searches. For the Google Ads campaign, metrics were on an upward trend. The campaign received 9 conversions, up from 2 the previous month, although some irrelevant and competitor search terms consumed ad budget. For November, we adjusted bids and added new keywords to the list, while also using off-page SEO strategies to boost keyword relevance. This December, we will update the negative keywords list and refine existing keywords to get more ad visibility and clicks at a lower cost. We will also improve the user landing page experience and focus on-page optimisations on the ‘commercial electrician Sunshine Coast’ keyword to take advantage of its monthly search volume.
Google Ads Analysis
9 Conversions
145 Clicks
6.23% CTR
$7.05 Avg. CPC
6.21% Conversion Rate
November has seen an upward trend for Google Ads. The campaign gained 9 conversions this month, compared to only 2 in October. These conversions mostly came from submissions in the Air Conditioning form and calls from ads.
However, some irrelevant and competitor search terms consumed the budget without getting conversions, especially in the Air Conditioning Services ad group. Some targeted keywords were also below the minimum first page bid, while some were as high as $51.11.
For November, we adjusted keyword bids to remain at the first page without bidding too aggressively for expensive keywords. As an alternative, we added new keywords using the “service + location” structure. We also added competitors and car/automotive/mobile air conditioning installation and regassing terms in the negative keywords list to avoid wasting the budget.
With that being said, the plan for December is to continue updating the negative keywords list to avoid wastes due to irrelevant, low intent and competitor searches. We will also refine or add keywords and update the bids as necessary to get more ad visibility and clicks at a lower cost. We will also look into further improving the landing page experience of users by formulating content recommendations that will flesh out the services more distinctly. Once the landing pages are optimised, we will update the ads accordingly.
SEO Analysis
14 keywords ranking in top 3 (first page) results
63 keywords ranking in top 4-10 (first page) results
Keyword ‘commercial electrician Tinbeerwah’ is ranking in the 5th position (first page).
Keyword ‘commercial electrician Mount Coolum’ is ranking in the 6th position (first page).
Keyword ‘commercial electrician Caloundra West’ is ranking in the 8th position (first page).
Keyword ‘commercial electrician Gympie’ is ranking in the 9th position (second page).
Keyword ‘commercial electrician Maroochydore’ is ranking in the 14th position (second page).
In November, the SEO campaign focused on off-page optimisation strategies to build strong natural links to boost relevance of the targeted keywords.
For the month of December, the SEO on-page optimisation will focus on the keyword ‘commercial electrician Sunshine Coast’ as it has a medium to high level of competition and significant monthly searches. The goal is to help it attain a more solid footing in the Google search results.
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