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Suncoast Energy – July 2022 Monthly Report

Aug 5, 2022

Manager

July featured similar performance to June in terms of website and SEO metrics, and the Google Ads campaign. Site traffic lowered by a larger margin this time around, but it peaked early in the month with the highest per-day count of 13 users. CPC (Cost Per Click) channels again brought the majority of users to the website (70.7% of total user visits), while organic search users made up 16% of traffic. The site’s average SEO rank again saw a very small dip of 0.5%, but we have more keywords now on the first page of Google search results! The Google Ads campaign, meanwhile, saw more favourable results. Conversions are up by 100% – we saw 14 in total, out of 138 Clicks, for a 10.1% Conversion Rate. However, we saw a drop in the number of Impressions. In July, we set up Enhanced Conversions to comply with Google Ads’ privacy update. We hope this will improve the quality of offline conversions. We also updated the negative keyword list. For SEO, we switched to off-page strategies to boost keyword rankings and site authority. For August, we will fix GMB synchronisation with Google Ads and optimise the ‘commercial electrician Sunshine Coast’ to take advantage of its monthly search volume.

Google Ads Analysis

  • 14 Conversions
  • 138 Clicks
  • 5.67% CTR
  • $4.38 Avg. CPC
  • 10.14% Conversion Rate
  • July has been great for the Google Ads campaign. The conversions doubled compared to June, resulting in an awesome 50.21% decrease in cost per conversion.
  • Although we observed a 24.49% decrease in total Impressions, the Search Impression Share, which is the impressions you’ve received on the Search Network divided by the estimated number of impressions you were eligible to receive, still increased by 2.73%.
  • For July, we set up Enhanced Conversions, which involved hashing the email and phone number of people who submit forms. Aside from complying with Google Ads’ privacy update related to this, it can also help in improving the quality of offline conversions when implemented in coordination with the business’s customer relationship management (CRM) software. We also added competitor search terms in the negative keywords list.
  • With that being said, the plan for August is to continue updating the negative keywords list to avoid wastes due to irrelevant, low intent and competitor searches. Furthermore, we will fix the GMB synchronisation with Google Ads.

    • SEO Analysis

  • 28 keywords ranking in top 3 (first page) results
  • 262 keywords ranking in top 4-10 (first page) results
  • Keyword ‘commercial electrician Maroochydore DC’ is ranking in the 4th position (first page).
  • Keyword ‘commercial electrician Peregian Beach’ is ranking in the 4th position (first page), up from 7th position (first page) in the previous month.
  • Keyword ‘commercial electrician Bli Bli’ is ranking in the 7th position (first page), up from the 26th position (third page) in the previous month.
  • In July, we focused on off-page optimisation strategy. Our goal was to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
  • For the month of August, our plan is to focus our on-page optimisation on the high-competition keyword ‘commercial electrician Sunshine Coast’ as it has significant monthly searches and has yet to gain a solid ranking. Our aim is to bring it closer to the first page of Google search results.

    • Suncoast Energy – June 2022 Monthly Report

    Jul 7, 2022

    Manager

    In June we saw mixed results for the website and SEO metrics, but very favourable outcomes for the Google Ads campaign. Site traffic dipped by a very small margin of 2.0%, although we saw strong performance towards the middle of the month. The trend peaked on 15 June, with 15 users on the website on the day – 14 of which were new! CPC (Cost Per Click) channels continue to bring in the majority of user traffic, accounting for 54.8% of site visitors. Meanwhile, organic users account for 19.6%. We also saw a 1.0% drop in the site’s average SEO ranking, but we have more keywords now on the first page of Google search results. In June, we focused our on-page optimisations on the ‘electrical services Sunshine Coast’ keyword and we expect it to improve in rank in the coming weeks. For the Google Ads campaign, we saw more favourable results. Clicks and Click Through Rates are up, while Cost Per Click has gone down. To improve user actions, we’ve replaced broader keywords with higher intent items. Through July, we’ll focus on off-page strategies to boost organic search rankings. We will also update the negative keywords list and monitor the performance of our new keywords. We will also test Enhanced Conversions based on Google Ads’ recommendations to see if it will improve campaign performance.

    Google Ads Analysis

  • 7 Conversions
  • 139 Clicks
  • 4.31% CTR
  • $4.37 Avg. CPC
  • 5.04% Conversion Rate
  • June has been great for the Google Ads campaign. Although down 2 conversions compared to May, we were able to bring down the cost per click by 5.80% and increase the clickthrough rate by almost 15%, which meant we were getting more exposure and interest.
  • However, we observed that the overall cost per conversion still increased by 27.54%.
  • For June, we paused some keywords such as “fridge mechanics” and replaced them with higher intent keywords like “find fridge mechanic”, “hire fridge mechanic”, and “find fridge mechanic near me”. We also paused the broad match keyword ‘ac repair’. It was consuming a lot of the budget but not getting conversions since the campaign went live. We replaced it with a higher intent phrase match type keyword.
  • With that being said, the plan for July is to continue updating the negative keywords list to avoid wastes due to irrelevant, low intent and competitor searches. We will also monitor the performance of the new keywords and pause other non-converting keywords. Furthermore, we will fix the GMB synchronisation with Google Ads. Lastly, we will test Enhanced Conversions in the contact form submission conversion action based on Google Ads’ recommendation and monitor if it will further improve the campaign’s performance.

    • SEO Analysis

  • 21 keywords ranking in top 3 (first page) results
  • Keyword ‘commercial electrician Maroochydore DC’ is ranking in the 4th position (first page), up from 17th position (second page) in the previous month.
  • Keyword ‘commercial electrician Peregian Beach’ is ranking in the 7th position (first page), up from 20th position (second page) in the previous month.
  • Keyword ‘commercial electrician Bli Bli’ is ranking in the 26th position (third page).
  • In June, we completed on-page optimisation with a focus on keyword ‘electrical services Sunshine Coast’ and we expect a boost in its ranking in the coming weeks.
  • For the month of July, we plan to focus on our off-page strategies to boost rankings and bring them closer to the first page of Google search results.