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Suncoast Energy – May 2022 Monthly Report

May 7, 2022

Manager

May was a month of more highs than lows, which is very favourable for the campaign. We saw a welcome recovery in user traffic, up 21.6%. Traffic peaked on 18 May, with 29 users on the website for the day. Average session duration is now well over a minute, up by 169.5%! The site’s average SEO rank did take a small 1.1% dip, but we’re seeing some improvement in keyword rankings. In June we will expand our strategies for vital keywords to boost organic search rankings and get keywords on the first page of Google search results. The Google Ads campaign was similarly positive, with a 188.64% increase in conversion rate. This brings the campaign’s conversion rate to 6.8%, with 9 conversions total.We also saw a decrease in Cost Per Click, which is a huge win. In May we added different search terms to the negative keyword list, which produced immediate results. In June, we will continue updating the keyword list to avoid wasting resources.

Google Ads Analysis

  • 9 Conversions
  • 132 Clicks
  • 3.75% CTR
  • $4.64 Avg. CPC
  • 6.82% Conversion Rate
  • May has been great for the Google Ads campaign. We got a 188.64% increase in conversion rate and 3.13% decrease in cost per click, which resulted in a 66.44% overall reduction in cost per conversion. This is a huge win for us, since we are getting more leads with the same monthly budget.
  • However, we observed that the Air Conditioning Maintenance ad group has been taking up the budget for most of the month without getting conversions due to competitor search terms.
  • For May, we put low intent and competitor search terms in the negative keyword list and were able to immediately see results that led to 2 conversions for the Air Conditioning Maintenance ad group by the end of the month.
  • With that being said, the plan for June is to continue updating the negative keywords list to avoid wastes due to irrelevant, low intent and competitor searches.

    • SEO Analysis

  • For the month of May, we are seeing adjustments in the results for the SEO campaign and keyword rankings.
  • Keyword ‘commercial electrician Maroochydore Dc’ is ranking in the 17th position (second page).
  • Keyword ‘commercial electrician Peregian Beach’ is ranking in the 20th position (second page).
  • Keyword ‘commercial electrician Bli Bli’ is ranking in the 21st position (third page).
  • Through the month of June, we will expand our on-page and off-page strategies for the vital keywords with the aim of boosting and stabilising their rankings and bringing them closer to the first page of Google search results.

    • Suncoast Energy – April 2022 Monthly Report

    Apr 7, 2022

    Manager

    Results have slowed somewhat in the month of April. User traffic declined by 27.7%, with a lower peak of 10 users (9 new) on 21 April. The trend was up-and-down, but ended on an upward note! We had a small but notable number of users arrive through organic (SEO) channels, with a more significant number arriving through CPC channels. The site’s SEO performance has stabilised, although we’re facing some tracking issues with the Google Dashboard. Internally, we’ve noted 135 keywords in the top 3 of search results, with a further 57 in the top 4 to 10 spots. We will expand our off-page optimisations for the most vital keywords to boost their rankings. In terms of the Google Ads campaign, we experienced some setbacks. We saw a drop in the conversion rate, with just 3 conversions throughout the month. We did gain a conversion after testing the Maximise Conversion bidding strategy. We also added image extensions to add value to ads. For May, we will continue updating the negative keywords list and monitor conversions through the new bidding strategy.

    Google Ads Analysis

  • 3 Conversions
  • 127 Clicks
  • 4.07% CTR
  • $4.79 Avg. CPC
  • 2.36% Conversion Rate
  • April has been challenging for the Google Ads campaign. We got a 43.78% decrease in conversion rate, which resulted in a 66.57% increase in cost per conversion.
  • However, the average cost per click decreased by 6.36% and another conversion occurred when we tested using Maximise Conversion bidding strategy during the last week of the month.
  • For April, we added image extensions related to air conditioning repair, maintenance and installation to add value to the ads. We also put low intent and competitor search terms in the negative keyword list.
  • With that being said, the plan for May is to continue updating the negative keywords list to avoid wastes due to irrelevant, low intent and competitor searches. We will also monitor if the performance will improve while continuously using the new bidding strategy.

    • SEO Analysis

  • For the month of April, we are seeing generally stable results for the SEO campaign and keyword rankings.
  • 135 keyword ranking in top 3 (first page) results
  • 57 keywords ranking in top 4-10 (first page) results
  • Keyword ‘Electrical New Installs Dulong’ is ranking in the 12th position (second page).
  • Keyword ‘Split Systems Air Conditioning Bli Bli’ is ranking in the 21st position (third page).
  • Keyword ‘Electrical New Installs Peregian Springs’ is ranking in the 27th position (third page).
  • We will expand our on-page and off-page strategies for these and more vital keywords in the coming months to boost their rankings and bring them closer to the first page of Google search results.