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Suncoast Energy – July 2023 Monthly Report

Aug 7, 2023

Manager Analysis

In July, the SEO campaign showcased promising progress with 26 keywords securing positions in the top 4 to 10 results, gaining visibility on the first page of Google search results. Notably, the keywords ‘commercial electrician Image Flat’ and ‘commercial electrician Nambour West’ claimed the 4th position on the first page, while ‘commercial electrician Cotton Tree’ and ‘commercial electrician Kin Kin’ secured the 5th position. Additionally, the keyword ‘commercial electrician Marcoola’ earned a respectable 10th position on the first page.

The month’s primary focus was on off-page optimisation, employing Google entity stacking to harness the authority of various Google platforms and services. This strategy aimed to establish a network of high-quality backlinks, elevating search engine rankings and bolstering website credibility and visibility. Moving into August, the SEO campaign will shift its attention to on-page optimisation, concentrating efforts on the competitive keyword ‘commercial air conditioning Sunshine Coast.’ With significant monthly searches and untapped ranking potential, the objective is to bring it closer to the first page of Google search results.

In July, the Google Ads campaign yielded fruitful results, generating 90 clicks and recording a commendable 6.23% click-through rate (CTR). The campaign’s conversion performance was equally impressive, producing 4 conversions with a 4.44% conversion rate. The average cost per click (CPC) remained at $6.50. Throughout the month, the ads were displayed 49.98% of the time, efficiently targeting relevant searches, and resulted in 4 Air Conditioning form submissions. The upcoming strategy for August involves continuing with manual bidding, fine-tuning the negative keywords list to eliminate irrelevant, low intent, and competitor-driven searches. Additionally, the plan includes refining and expanding the keyword selection to access more relevant search volume and further drive conversions. These efforts aim to optimise the Google Ads campaign’s performance and maximise its return on investment.

SEO Analysis

  • 26 keywords ranking in top 4-10 (first page) results
  • Keyword ‘commercial electrician Image Flat’ is ranking in the 4th position (first page).
  • Keyword ‘commercial electrician Nambour West’ is ranking in the 4th position (first page).
  • Keyword ‘commercial electrician Cotton Tree’ is ranking in the 5th position (first page).
  • Keyword ‘commercial electrician Kin Kin’ is ranking in the 5th position (first page).
  • Keyword ‘commercial electrician Marcoola’ is ranking in the 10th position (first page).
  • In July, the SEO campaign prioritised off-page optimisation through Google entity stacking to leverage the authority of various Google platforms and services. The goal is to link Google properties and build a network of high-quality backlinks that can positively impact search engine rankings and enhance website credibility and visibility.
  • Through August, the SEO on-page optimisation will focus on the keyword ‘commercial air conditioning Sunshine Coast’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.

    • Google Ads Analysis

  • 4 Conversions
  • 90 Clicks
  • 6.23% CTR
  • $6.50 Avg. CPC
  • 4.44% Conversion Rate
  • In July, the Google Ads were shown 49.98% of the time whenever relevant searches were made, which resulted in 4 Air Conditioning form submissions.
  • The plan for August is to continue using manual bidding. We will also update the negative keywords list to avoid waste due to irrelevant, low intent and competitor searches. Finally, we will refine and add keywords to gain more relevant search volume to drive conversions.

    • Suncoast Energy – June 2023 Monthly Report

    Jul 7, 2023

    Manager Analysis

    The Google Ads campaign in June delivered satisfactory results. The ads were displayed to users 48.95% of the time when relevant searches were made, resulting in 76 clicks and 3 conversions. The conversions included 1 contact form submission and 2 air conditioning form submissions, indicating a positive response from users. The campaign maintained a decent click-through rate of 5.77%, and the average cost per click was $7.25. To optimise the campaign, negative keywords were added to exclude competitor and irrelevant search terms, ensuring that the ads reached a more targeted audience. Manual bidding was utilised, allowing for more control over the bidding strategy. Additionally, efforts were made to gain Google Advertiser verification, which would unlock access to additional ad assets and attract more relevant clicks for conversions. Looking ahead to July, the plan is to continue manual bidding and update the negative keywords list to avoid wasted spend. Refining and adding relevant keywords will be a priority to drive more conversions and increase the overall performance of the campaign.

    In June, the SEO campaign achieved positive results with 10 keywords ranking within the top 4-10 positions on the first page of search results. Notable keywords such as “commercial electrician Cotton Tree” and “commercial electrician Image Flat” secured the 5th and 6th positions, respectively. The keywords “electrical new instals Kulangoor” and “commercial electrician Kin Kin” both ranked in the 8th position, while “commercial electrician Marcoola” held the 10th position. On-page optimisation efforts were focused on the keyword “commercial electrician Gympie,” with the expectation of seeing improved rankings in the upcoming weeks.
    For the month of July, the SEO campaign will shift its focus to off-page optimisation strategies, specifically employing Google entity stacking. This technique aims to leverage the authority of various Google platforms and services, creating a network of high-quality backlinks. By doing so, the campaign seeks to positively impact search engine rankings, enhance website credibility, and increase visibility in relevant search results.

    SEO Analysis

  • 10 keywords ranking in top 4-10 (first page) results
  • Keyword ‘commercial electrician Cotton Tree’ is ranking in the 5th position (first page).
  • Keyword ‘commercial electrician Image Flat’ is ranking in the 6th position (first page).
  • Keyword ‘electrical new instals Kulangoor’ is ranking in the 8th position (first page).
  • Keyword ‘commercial electrician Kin Kin’ is ranking in the 8th position (first page).
  • Keyword ‘commercial electrician Marcoola’ is ranking in the 10th position (first page).
  • In June, on-page optimisation focused on the keyword ‘commercial electrician Gympie’. Its ranking can be expected to improve in the coming weeks.
  • Through July, the SEO campaign will focus on off-page optimisation through Google entity stacking to leverage the authority of various Google platforms and services. The goal is to link Google properties and build a network of high-quality backlinks that can positively impact search engine rankings and enhance website credibility and visibility.

    • Google Ads Analysis

  • 3 Conversions
  • 76 Clicks
  • 5.77% CTR
  • $7.25 Avg. CPC
  • 3.95% Conversion Rate
  • In June, the Google Ads were shown 48.95% of the time whenever relevant searches were made, which converted into 1 Contact and 2 Air Conditioning form submissions.
  • For this month, we put competitor and irrelevant search terms in the negative keywords list. We also adjusted keywords to only bid on cheaper but equally relevant keywords. We are still undergoing the Google Advertiser verification, which will allow access to more ad assets that can be used to attract more relevant clicks that will lead to conversions.
  • With that being said, the plan for July is to continue using manual bidding. We will also update the negative keywords list to avoid waste due to irrelevant, low intent and competitor searches. Finally, we will refine or add keywords to gain more relevant search volume to drive conversions.