Suncoast Energy – May 2023 Monthly Report
Manager Analysis
In May, the Google Ads campaign generated a total of 90 clicks, resulting in a click-through rate (CTR) of 7.06%. The average cost per click (CPC) was $6.71, indicating a cost-effective performance. The ads were displayed 41.29% of the time when relevant searches were made, increasing visibility and potential reach. To optimise the campaign, negative keywords were added to exclude competitors and irrelevant searches. Keyword bidding was adjusted to focus on cost-efficient yet relevant keywords. The Google Advertiser verification process was initiated to access additional ad assets for attracting relevant clicks and improving conversions. For June, the plan is to continue with manual bidding, update the negative keywords list, and refine or add keywords to increase relevant search volume and drive conversions.
For SEO, the campaign focused on off-page optimisation strategies, utilising guest posting opportunities to drive referral traffic, build backlinks, and enhance the site’s authority. As a result, 12 keywords achieved rankings within the top 4-10 positions on the first page. Notable rankings include ‘commercial electrician Cotton Tree’ in the 6th position, ‘commercial electrician Image Flat’ and ‘commercial electrician Tinbeerwah’ in the 7th position, ‘electrical new installs Kulangoor’ in the 8th position, ‘commercial electrician Kin Kin’ in the 9th position, and ‘commercial electrician Marcoola’ in the 10th position. For June, the SEO campaign focus will shift to on-page optimisation, specifically targeting the keyword ‘commercial electrician Gympie’ due to its increasing search volume. The aim is to enhance competitiveness and improve the keyword’s positioning on the first page of Google search results.
SEO Analysis
Google Ads Analysis
Suncoast Energy – April 2023 Monthly Report
Manager Analysis
In April, the Google Ads campaign experienced a slight decline in conversions with only 2 conversions but received 39 clicks and a 3.85% click-through rate. The average cost per click was reduced to $6.24 and the conversion rate remained at 5.13%. The ads were shown 42.38% of the time when relevant searches were made through Google. The negative keywords list was updated with competitor and irrelevant search terms, while bidding was adjusted to target cheaper yet equally relevant keywords. For May, the campaign will continue using manual bidding, with further updates to the negative keywords list to avoid budget waste and refine keywords to improve search volume and drive conversions.
The SEO campaign focused on content optimisation for the keyword ‘air conditioning’. The campaign had 3 keywords ranking in the top 3 (first page) results and 16 keywords ranking in the top 4-10 (first page) results, with several specific keywords ranking on the first page, including ‘electrical maintenance Munna Point’ in the 1st position, ‘commercial electrician Image Flat’ in the 2nd position, and ‘electrical installation Wahpunga’ in the 4th position. For May, the SEO campaign will shift its focus to off-page optimisation strategies such as guest posting opportunities to generate referral traffic and improve website authority.