Suncoast Energy – March 2023 Monthly Report
Manager Analysis
For the month of March, user traffic increased by 3.6%. Of the users of the site, nearly half arrived through CPC (Cost Per Click) channels, with a notable number arriving through organic (SEO) channels.
The Google Ads campaign received 4 conversions and 113 ad clicks. During March, we added competitor and irrelevant search terms to the negative keywords list. We also tested a more automated bidding strategy for two weeks to minimize the cost per conversion but switched back to manual bidding due to Google aggressively bidding on expensive keywords.
For April, the plan is to continue with manual bidding and update the negative keywords list to avoid waste from irrelevant, low-intent, and competitor searches. Additionally, we will refine or add keywords to generate more relevant search volume and drive conversions.
In terms of SEO for March, the primary focus of the SEO campaign was on off-page optimisation strategies using map embeds to enhance Google Maps or local search rankings.
For April, the emphasis of the SEO campaign will shift to creating location-targeted SEO pages related to ‘air conditioning’. The objective is to increase the site’s authority, relevance, and trustworthiness by adding more content. This will improve the site’s visibility in Google search results and encourage more customer actions on the site.
SEO Analysis
Google Ads Analysis
Suncoast Energy – February 2023 Monthly Report
Manager Analysis
February has been a month of ups and downs. User traffic dipped in the middle of the month but increased towards the end. More positively though the average user session time increased by 135.2%. Of the users of the site, more than half arrived through CPC (Cost Per Click) channels, with a notable number arriving through organic (SEO) channels. Regarding SEO performance, the campaign now has 10 keywords in the top 3 spots of Google search results – the key positions in organic searches.
For the Google Ads campaign, metrics were on an upward trend. The campaign received 8 conversions, up 14.3% from the previous month. In February there was an increase in search terms related to rental and portable air conditioning units, however, the majority of users who searched for these terms did not click on the ads. To prevent wasting ad spend and target a more relevant audience, competitor and irrelevant search terms were added to the negative keywords list in February. This ensured that ads were only shown to a more relevant audience, maximizing the effectiveness of the campaign.
In terms of SEO for February, the emphasis for on-page optimization was placed on the keyword “commercial electrician Sunshine Coast”. It is anticipated that the impact of this optimisation on its ranking will become apparent in the upcoming weeks. Looking ahead to the month of March, the SEO strategy will build upon the previous work done on negative keywords by continuing to update the list. The goal is to avoid any potential waste from irrelevant, low-intent, or competitor searches. Additionally, the plan is to refine existing keywords or add new ones to drive more relevant search volume and increase conversions. The focus for off-page optimisation in March will be on map embedding strategies, with the goal of improving or maintaining the website’s Google map rankings. Overall, these efforts aim to enhance the website’s visibility and attract more qualified traffic to drive business growth.