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Sunflowers & Butterflies – March 2023 Monthly Report

Apr 11, 2023

Manger Analysis

The SEO Campaign for Sunflowers & Butterflies has achieved mixed results for March. The keyword ‘parenting course Darwin’ is ranking in the 12th position (second page) of Google Search and the keyword ‘parenting classes Darwin’ is ranking in 16th position (second page). However, the on-page optimisation efforts for March were focused on the keyword ‘communication training Brisbane’, where its rankings will improve in the coming weeks.
Looking ahead, the SEO campaign for April will shift towards off-page optimisation strategies, specifically through guest posting opportunities. These strategies aim to create more referral traffic to the website and improve its overall authority. By using other websites to create backlinks, the site will receive more recognition from search engines as a valuable resource, ultimately leading to improved rankings.

SEO Analysis

  • Keyword ‘parenting course Darwin’ is ranking in the 12th position (second page)
  • Keyword ‘parenting classes Darwin’ is ranking in the 16th position (second page)
  • In March, on-page optimisation focused on the keyword ‘communication training Brisbane’. Its ranking can be expected to improve in the coming weeks.
  • For the month of April, the SEO campaign will focus on off-page optimisation strategies using guest posting opportunities to create more referral traffic and improve its authority.

    • Sunflowers & Butterflies – February 2023 Monthly Report

    Mar 7, 2023

    Manger Analysis

    February saw areas for improvement in keyword rankings as the SEO Campaign is still recovering from the recent shifts made by Google. It is anticipated that rankings will continue to improve in the coming months as we complete off-page optimisation by building links that will improve the website’s overall ranking and relevance. However, the keyword ‘parenting course Darwin’ is ranking 11th in Google Search. Throughout March, the SEO Campaign will focus on optimising the keyword ‘communication training Brisbane’ as it is a competitive keyword that has a significant amount of monthly searches. The overall goal is to bring it closer to the first page of Google.

    SEO Analysis

  • Same as in January, the keyword rankings have yet to recover from the decline observed in December.
  • The effects are deemed temporary, but continued monitoring of the keywords will be implemented in the coming month.
  • Google Search Console and other tools indicate that the site has not been penalised, which means the decline in the keyword performance is caused by factors outside the website.
  • In February, the SEO campaign focused on off-page optimisation using a local citation strategy to improve the site’s Google presence and ranking in the local search results.
  • Through March, the SEO on-page optimisation will focus on the keyword ‘communication training Brisbane’ as it has a medium to high level of competition, significant monthly searches, and has yet to gain a solid footing in the rankings. The goal is to bring it closer to the first page of Google search results.