Swift Skips – July Monthly Report
Manager
The month of July has been a steady month of results but a little slow on the rankings side of things. We have seen a significant increase in the overall website traffic, with a large majority of this increase coming from organic search (Google Search results). We have seen an increase from 40 through June to 62 through the month of July. The SEO rankings saw a few increases as well as a few dips across the board. We will now be implementing on our off page strategy in order to boost more of these rankings onto the first page of Google’s results.
SEO Analysis
July has seen a slower month than the previous month. We can see 11 terms now sitting in the top 10 positions and 3 of those appearing in the top 3 positions. The terms ‘skip bin hire coles creek’ and ‘skip bins araluen’ have both seen positive movements over the last 30 days, while some of the Cooroy and Chatsworth terms have seen dips in their rankings. Over the coming month we will be kicking off our off page strategy in order to see some boosts in the rankings across the board.
Swift Skips – June Monthly Report
Manager
June has produced an interesting month of results overall. We have seen a significant drop in the website traffic throughout the month of June, as well as a drop in the average session duration. For now, we are not too worried about this dip as we are confident that as the SEO rankings begin to stabilise more with Google, we will see these numbers pick back up. In terms of the rankings themselves, they are continuing to move around which is exactly what we expect. We will be monitoring this carefully over the next month before going forward with our off page strategy.
SEO Analysis
The results for June were as expected for SEO. As the key search terms begin to stabilise with Google, there were fluctuations both in the positive and negative. The total number of search terms appearing on the first page of Google’s results decreased from 13 search terms to 12, but the 4 search terms positioned at number 1 retained those positions. Most significantly, the term ‘skip bins araluen’ increased by 97 positions to number 3 which is fantastic. Throughout July, the search terms will continue to fluctuate and eventually stabilise, which will allow us to roll out some off-page strategies which will continue to improve rankings and minimise large fluctuations.