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Swiss Wellness Day Spa – January 2024 Monthly Report

Feb 7, 2024

SEO Analysis

  • 47 keywords ranking in top 1-3 (first page) results
  • 12 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘massage Hyde Park’ ranking in 1st position (first page) in organic search results
  • Keyword ‘facials Glenelg’ ranking in 1st position (first page) in organic search results
  • Keyword ‘massage Mitcham’ ranking in 2nd position (first page) in organic search results
  • Keyword ‘pregnancy massage Norwood’ ranking in 3rd position (first page) in organic search results
  • Keyword ‘couples spa Adelaide’ ranking in 3rd position (first page) in organic search results
  • Keyword ‘massage Prospect’ ranking in 5th position (first page) in organic search results
  • Keyword ‘best day spa Adelaide’ is ranking in 8th position (first page) in organic search results
  • Keyword ‘pregnancy massage Adelaide’ ranking in 8th position (first page) in organic search results
  • Keyword ‘day spa Adelaide’ is ranking in 18th position (second page) in organic search results
  • In January, on-page optimisation focused on the keyword ‘massage Goodwood’. Its ranking can be expected to improve in the upcoming weeks.
  • Through the month of February, the SEO campaign will focus on off-page optimisation with the goal of building more links via the creation and distribution of press releases to improve the site’s Google presence.

    • GBP Analysis

  • Keyword ‘best day spa Adelaide’ ranking in 1st position (ahead of the map pack) in Google Maps or local search results.
  • Keyword ‘day spa Hyde Park’ ranking in 1st position (ahead of the map pack) in Google Maps or local search results.
  • Keyword ‘massage hyde park’ ranking in the 2nd position (in the map pack) in Google Maps or local search results.
  • Keyword ‘day spa Adelaide’ ranking in the 3rd position (in the map pack) in Google Maps or local search results.
  • In January, the Google Business Profile listing achieved 7,204 views from Google Search and Google Maps via desktop and mobile searches (down from 7,416 previously), 782 website clicks (down from 831 previously), 166 direction requests (up from 127 previously), and 75 phone calls (down from 87 previously) made directly from the GBP listing.
  • Additionally, an SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here:https://posts.gle/TQGbct.

    • Swiss Wellness Day Spa – December 2023 Monthly Report

    Jan 16, 2024

    SEO Analysis

    • 44 keywords ranking in top 1-3 (first page) results
    • 15 keywords ranking in the top 4-10 (first page) results
    • Keyword ‘massage Hyde Park’ ranking in 1st position (first page) in organic search results
    • Keyword ‘pregnancy massage Norwood’ ranking in 1st position (first page) in organic search results
    • Keyword ‘facials Glenelg’ ranking in 2nd position (first page) in organic search results
    • Keyword ‘massage Mitcham’ ranking in 2nd position (first page) in organic search results
    • Keyword ‘couples spa Adelaide’ ranking in 4th position (first page) in organic search results
    • Keyword ‘massage Prospect’ ranking in 5th position (first page) in organic search results
    • Keyword ‘best day spa Adelaide’ is ranking in 7th position (first page) in organic search results
    • Keyword ‘pregnancy massage Adelaide’ ranking in 9th position (first page) in organic search results
    • Keyword ‘day spa Adelaide’ is ranking in 18th position (second page) in organic search results
    • In December, the SEO campaign focused on off-page optimisation using social foundations to improve the site’s visibility, reputation and online presence by fostering brand recognition across the important social platforms.
    • Through the month of January, the SEO on-page optimisation will focus on the keyword ‘massage Goodwood’ as it gets significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it closer to the #1 position in Google search results.

    GBP Analysis

    • Keyword ‘day spa Adelaide’ ranking in the 1st position (ahead of the map pack) in Google Maps or local search results.
    • Keyword ‘best day spa Adelaide’ ranking in 2nd position (in the map pack) in Google Maps or local search results.
    • Keyword ‘day spa Hyde Park’ ranking in 2nd position (in the map pack) in Google Maps or local search results.
    • In December, the Google Business Profile listing achieved 7,416 views from Google Search and Google Maps via desktop and mobile searches (up from 6,689 previously), 831 website clicks (up from 662 previously), 127 direction requests (unchanged), and 87 phone calls (down from 90 previously) made directly from the GBP listing.
    • Additionally, an SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here:https://g.co/kgs/Kzuvy4z .