Manager Analysis
In August, the SEO campaign made significant strides in optimising the online presence. A comprehensive analysis revealed that 43 keywords were successfully ranking in the top 1-3 results on search engines, with an additional 16 keywords securing positions within the top 4-10 results on the first page. Notable achievements included ‘day spa Adelaide’ and ‘day spa Hyde Park’ securing the 2nd position in Google Maps and local search results.
The Google Business Profile (GBP) listing exhibited impressive growth with 31,294 total views, 807 website visits, 143 requests for directions, and 64 phone calls directly from the GBP listing. A noteworthy development was the creation of SEO-optimised content for the GBP listing, enhancing its location relevance. Furthermore, keywords like ‘massage Mitcham,’ ‘pregnancy massage Norwood,’ and ‘couples spa Adelaide’ made significant strides in organic search results.
In the face of a core algorithm update from Google, site metrics were vigilantly monitored, and adjustments were made to align with the implications of the update. Looking ahead to September, the focus will shift towards on-page optimisation for ‘massage Walkerville,’ aiming to strengthen its competitive edge and bring it closer to the #1 position in Google search results.
SEO Analysis
43 keywords ranking in top 1-3 (first page) results
16 keywords ranking in the top 4-10 (first page) results
Keyword ‘day spa Adelaide’ ranking in the 2nd position in Google Maps or local search results.
Keyword ‘day spa Hyde Park’ ranking in 2nd position (in the map pack) in Google Maps or local search results.
The Google Business Profile listing achieved 31,294 total views (up from 28,112 previously), 807 website visits (up from 673 previously), 143 requests for directions (down from 150 previously), and 64 phone calls (up from 59 previously) made directly from the GBP listing.
Additionally, an SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here:https://posts.gle/KH34q4.
Keyword ‘massage Mitcham’ ranking in 1st position (first page) in organic search results
Keyword ‘massage Prospect’ ranking in 6th position (first page) in organic search results
Keyword ‘couples spa Adelaide’ ranking in 3rd position (first page) in organic search results
Keyword ‘pregnancy massage Norwood’ ranking in 2nd position (first page) in organic search results
Keyword ‘pregnancy massage Adelaide’ ranking in 6th position (first page) in organic search results
Keyword ‘best day spa Adelaide’ is ranking in 6th position (first page) in organic search results
Keyword ‘day spa Adelaide’ is ranking in 10th position (first page) in organic search results
In August, the SEO campaign focused on off-page optimisation strategies using map embeds from Google Maps which can serve as high-quality outbound links, potentially enhancing the site’s overall authority and reliability.
Also in August, Google rolled out a core algorithm update, which may influence the website’s search rankings and organic traffic. Site metrics will be closely monitored and necessary adjustments will be implemented to align with the update’s implications.
Through the month of September, the SEO on-page optimisation will focus on the keyword ‘massage Walkerville’ as it gets significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it closer to the #1 position in Google search results.
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